Management · all questions

Marketing
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Q221

Which is a type of auction?

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Q222

Research has shown that younger and higher income customers are more likely to use __________ channels.

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Q223

What is the sequence of steps for the service recovery process?

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Q224

__________ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.

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Q225

__________ are the only service distributors which o not require direct human interactions.

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Q226

_________ is an attitude formed by a long-term, overall evaluation of a firm's performance.

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Q227

The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as

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Q228

Which of the following statements pertaining to the SERVQUAL scale is correct?

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Q229

Which of the following is not one the five dimensions that is measured by the SERVQUAL SCALE?

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Q230

How many type of price discriminations are there?

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Q231

The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension.

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Q232

__________ is an example of a service where the customer typically goes to the service organization

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Q233

Research has shown that customers are more likely to choose a self-service channel if they have ____________.

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Q234

_________ are complaints that are expressed without the expectation that the problem will be solved.

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Q235

During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s ___________ justice need.

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Q236

Perception of Performance- Expectation gives us

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Q237

Which of the following stores has a narrow product line and deep assortment?

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Q238

Companies manufacturing the products that offer the same service falls under which of the following types of competitions?

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Q239

While developing customer loyalty programmes, database is often not helpful in

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Q240

Match the following:

List-I (Decision Models)	List-II (Elements)
a. Brandaid	1. A flexible marketing mix focussed on consumer packaged goods.
b. Call Plan	2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact.
c. Retailer	3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client.
d. Geoline	4. A model to help sales persons determine which customers to call on and which product to represent on each call.
	5. A model to help an advertiser to select the best media for a year

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