Match the items of
List I with those of
List II .
List-I (Patterns of PLC) List-II (Product Categories)
a. Growth-Slump-Maturity pattern
1. Pharmaceutical products
b. Cycle-Recycle pattern
2. Nylon for parachutes, hosiery, carpeting etc
c. Scalloped pattern
3. Small kitchen appliances
A. a-1, b-2, c-3
B. a-3, b-2, c-1
C. a-3, b-1, c-2
D. a-1, b-3, c-2
Select an option to see the answer and solution.
The marketing concept involves
A. Organisation Integration
B. Competition Orientation
C. Customer Orientation
D. All of the above
Select an option to see the answer and solution.
A manufacturer, to market its products, focuses on the following marketing channel alternatives.
A. 4, 5, 1, 6, 2, 3
B. 4, 1, 5, 2, 6, 3
C. 1, 4, 2, 5, 3, 6
D. 1, 4, 5, 2, 3, 6
Select an option to see the answer and solution.
The most structured marketing problems are likely to be those dealing with
A. Product
B. Promotion
C. Place
D. Price
Select an option to see the answer and solution.
Market control process consists
A. Formation of Performance standards
B. Performance Appraisal
C. Correcting Deviations
D. All of the above
Select an option to see the answer and solution.
Advertising for products like cigarettes or alcohol fall under which category?
A. Sutrogate advertising
B. Industrial advertising
C. Sandwich board advertising
D. Special advertising
Select an option to see the answer and solution.
Which is not a part of brand concept?
A. Product Mix
B. Brand image
C. Brand Franchise
D. Brand Recognition
Select an option to see the answer and solution.
Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and
A. Non-economic
B. Social
C. Political
D. None of these
Select an option to see the answer and solution.
You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?
A. the societal marketing concept
B. donor marketing
C. database management
D. customer relationship management
Select an option to see the answer and solution.
Match the following.
List-I (Types of Buying Behaviour) List-II (Example)
a. Complex Buying Behaviour
1. Significant
b. Dissonance Reducing Buyer Behaviour
2. Brand
c. Habitual Buying Behaviour
3. Other brand
d. Variety Buying Behaviour
4. Product
A. a-1, b-2, c-3, d-4
B. a-2, b-3, c-4, d-1
C. a-3, b-1, c-2, d-4
D. a-4, b-3, c-2, d-1
Select an option to see the answer and solution.
"The customer wants an inexpensive car." This is an example of which one of the following type of needs?
A. Stated needs
B. Real needs
C. Unstated needs
D. Secret needs
Select an option to see the answer and solution.
Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
A. Complementary goods
B. Luxury goods
C. Speciality goods
D. Unsought goods
Select an option to see the answer and solution.
. . . . . . . . are middlemen who procure goods from the wholesalers and sell the product to the end-users or the consumers.
A. Distributors
B. Manufacturers
C. Retailers
D. Agents
Select an option to see the answer and solution.
Which statement is true?
A. The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing
B. Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.
C. Selling on-line is just one aspect of online marketing
D. All of the above
Select an option to see the answer and solution.
The total number of products offered by the company is known as
A. product width
B. product length
C. product depth
D. product consistency
Select an option to see the answer and solution.
Which is/are the element of Promotion Mix?
A. Public Relation
B. Trade Fairs and Exhibitions
C. Advertising
D. All of the above
Select an option to see the answer and solution.
Which of the following is the cost of per unit at the production stage?
A. Variable cost
B. Fixed cost
C. Average cost
D. Total costs
Select an option to see the answer and solution.
. . . . . . . . basically thrives on the word of mouth strategy.
A. Customer referrals
B. Education
C. Social media
D. Demonstrations
Select an option to see the answer and solution.
List-I (Bases of Segmenting Industrial Markets) List-II (Factors)
a. Physical
1. Lobby Status
b. Operational
2. Size of Industry
c. Purchases
3. Logistic Policy
d. Situational
4. Specific Order
5. Risk Factor
A. a-1, b-2, c-3, d-4
B. a-4, b-5, c-1, d-2
C. a-2, b-3, c-1, d-4
D. a-1, b-5, c-3, d-2
Select an option to see the answer and solution.
Which of the following is/are factors of the demand variable, according to Philip Kotler?
A. Environment Variable
B. Competition Variable
C. Customer Variable
D. All of the above
Select an option to see the answer and solution.
