Q321
Open questionWhen the total market expands, the . . . . . . . . usually gains the most.
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Management · all questionsMarketing
Marketing
practice.
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589
Questions
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Q322
Open questionMatch the items of List I with those of List II.
| List-I (Stages of PLC) | List-II (Critical Factors) |
| a. Introduction | 1. Cost efficiency |
| b. Growth | 2. Marketing effectiveness |
| c. Maturity | 3. Advertising and distribution |
| d. Obsolescence | 4. Product development and design |
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Q323
Open questionOn which one of the following, the corporate advertising concentrates?
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Q324
Open questionWhich is the barriers to the adoption of online Marketing?
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Q325
Open question"Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?
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Q326
Open question"Explain the nutritional values of different foods" is an objective of which one of the following social marketing programmes?
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Q327
Open questionSignboards are a part of . . . . . . . . component of 7Ps of services.
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Q328
Open questionInto how many categories can the E-commerce business be divided
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Q329
Open question. . . . . . . . is the set of benefits a company promises to deliver its consumers to satisfy their needs.
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Q330
Open questionWhich of the following is the cluster of complementary products and services that are spread across a diverse set of industries but are closely related in the minds of consumers?
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Q331
Open questionFor the following two statements of Assertion (A) and Reason (R) suggest the correct answer.
Assertion (A) Low initial price regarded as the principal means for entering into mass market for some new products.
Reason (R) Firms generally enter into production of new products with excess capacity of the plant initially.
Assertion (A) Low initial price regarded as the principal means for entering into mass market for some new products.
Reason (R) Firms generally enter into production of new products with excess capacity of the plant initially.
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Q332
Open questionMatch the items of List I with that of List II and suggest the correct answer.
| List-I (Pricing Strategies) | List-II (Explanations) |
| a. Customary pricing | 1. Ending a price with 99 paise |
| b. Skimming | 2. Pricing a product based on perceived expectations of customers |
| c. Penetration pricing | 3. Setting a high price which gradually reduces as competitors enter the market |
| d. Psychological pricing | 4. Setting a low price for a new product during its intitial offering |
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Q333
Open questionWhich one of the following attributes of advertising regarding launching of a new product calls for spending all the advertising budget in a single period?
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Q334
Open questionWhich of the following are relatively small store located near residential area, open for long hours, seven days a week?
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Q335
Open questionWhich of the following is helpful in deciding advertising budget?
1. Stage in the Product Life Cycle
2. Market share and consumer base
3. Competition in the market
4. Advertising frequency
5. Product sustainability
Select the correct answer:
1. Stage in the Product Life Cycle
2. Market share and consumer base
3. Competition in the market
4. Advertising frequency
5. Product sustainability
Select the correct answer:
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Q336
Open questionWhich of the following is not an Economic factor?
1. Gross National Product
2. Per Capita Income
3. Balance of Payment Position
4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks.
5. Trends in the Price of goods and services.
1. Gross National Product
2. Per Capita Income
3. Balance of Payment Position
4. Fiscal Policies and Prime Rate of Interest Charged to Commercial Banks.
5. Trends in the Price of goods and services.
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Q337
Open questionAssertion (A) The perceived risk of operating a domestic firm in international environment is much higher.
Reason (R) The international environment is more volatile and the domestic firm generally does not have full information about the environment.
Reason (R) The international environment is more volatile and the domestic firm generally does not have full information about the environment.
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Q338
Open questionThe number of variants of each product is known as
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Q339
Open questionWhen a firm improves the quality and increases the price of a product in relation to a competitor making a price reduction, the firm is . . . . . . . .
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Q340
Open questionMatch the following.
| List-I (Thinkers) | List-II (Contribution) |
| a. Mason and Rath | 1. Marketing and Distribution |
| b. Condiff and still | 2. Basic Marketing |
| c. William J. Stanton | 3. Fundamental of Marketing |
| d. James Stephenson | 4. Principles and Practice of Commerce |
| 5. Costing |
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