Marketing MCQs with Answers 2027

Q381

The . . . . . . . . concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.

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Q382

Open question

There are some products that make use of ancillary products so the firm keeps the price of the core product low and generates profits from the sale of ancillary products. Which of the following pricing is it?

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Q383

Open question

"Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it ?

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Q384

Open question

The practice of selling below cost, with an intention to destroying the competitor is referred to as

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Q385

Open question

The promotional tool which is useful during the decline stage of product life cycle is

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Q386

Open question

Select the correct sequence of steps in setting a pricing policy.
1. Determining demand
2. Analysing competitors' costs, prices and offers
3. Selecting the final price
4. Selecting the pricing objective
5. Estimating costs
6. Selecting a pricing method

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Q387

Open question

Which of the following consists of broad section of high mark-up, fast moving, brand name goods at discount prices?

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Q388

Open question

Which of the following is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?

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Q389

Open question

Which is the element of modern marketing?

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Q390

Open question

Which of the following is the physical (brick and mortar) outlet where the customer can visit?

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Q391

Open question

Which of the following are about 35,000 square feet in area which meet consumer's total needs for routinely purchased goods?

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Q392

Open question

In which of the following phases of PLC, new models of product can be cancelled?

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Q393

Open question

Match the following.

List-I	List-II
a. Shopping goods	1. Toothpaste
b. Unsought goods	2. Luxury cars
c. Speciality goods	3. Gravestones
d. Convenience goods	4. Household appliances

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Q394

Open question

The most important factor in selecting advertising media is

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Q395

Open question

Salaries and rents are included under which of the following?

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Q396

Open question

Match the following.

List-I	List-II
a. Specialty store	1. Broad section of high mark-up
b. Superstore	2. Narrow product line
c. Catalog showrooms	3. Routinely purchased goods
d. Discount store	4. Lower margins and higher volume
e. Convenience stores	5. Open for seven days a week

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Q397

Open question

The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect.
Statement I Channel members. do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
Statement II Channel members acquire the funds to finance inventories at different levels in the marketing channel.

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Q398

Open question

The market process involves, which functions?
1. Buying
2. Transporting
3. Storing
4. Selling
5. Grading
6. Financing
7. Risk-bearing
8. Dividing

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Q399

Open question

Which of the following is incorrect about services?

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Q400

Open question

Which of the following statement is true?

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