In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?
A. Supermarket
B. Supersfore
C. Discount store
D. Convenience store
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Match the items of
List I with those of
List II .
List-I List-II
a. Customer penetration
1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products
b. Customer loyalty
2. The average price charged by the company expressed as a percentage of the average price charged by all companies
c. Customer selectivity
3. Percentage of all customers who buy from the company
d. Price selectivity
4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company
A. a-2, b-4, c-3, d-1
B. a-1, b-3, c-4, d-2
C. a-3, b-1, c-4, d-2
D. a-4, b-2, c-1, d-3
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Which statement is true?
A. The general perception with respect to on-line price is that on the Internet, price is lower in comparison to the prices offered in the physical world
B. The phase of downturn and revival is linked with that of the fate of dot.coms.
C. On-line marketing is a form of direct marketing
D. All of the above
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Elements of marketing planning is
A. It involves an analysis of past events and projection of future events
B. In envisages determination of the future course of marketing action
C. Marketing planning is a managerial function
D. All of the above
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The choice of marketing mix depends upon
A. Marketing organisation structure and information system
B. Marketing objectives
C. The marketing environment of the organisation
D. All of the above
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The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect.Statement I The goal of any sales promotion is to create value for both the consumer and the firm.Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability.
A. Statement I is correct, but Statement II is incorrect
B. Statement II is correct, but Statement I is incorrect
C. Both statements are correct
D. Both statements are incorrect
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Which of the following is the correct formula of mark-up price?
A. Manufacturer’s cost = Variable cost + Unit sales Fixed costs
B. Manufacturer’s cost = Fixed costs + Unit sales Variable cost
C. Manufacturer’s cost = Unit sales + Variable cost Fixed costs
D. Manufacturer’s cost = Variable cost + Fixed costs Unit sales
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When the companies pay less attention to its own costs or demands and bases its price largely on competition's prices, then it is known as
A. value pricing
B. going rate pricing
C. image pricing
D. psychological pricing
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Which of the following is correct?
A. Only 1
B. Both 1 and 3
C. Both 1 and 2
D. Both 2 and 3
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Which is the part of 'Product Planning' Image?
A. Total Quality Management
B. Risk
C. Credibility
D. All of the above
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Which of the following stores has several product lines with each operated as a separate department managed by specialist buyers or merchandisers?
A. Hypermarkets
B. Department store
C. Superstore
D. Discount store
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Marketing is
A. Essential an operational and purposive pursuit
B. A cost of service
C. A cost of product
D. An expenses
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On-line Marketing includes
A. Reason-orientation of on-line advertising
B. Non Intrusiveness of on-line advertising
C. Spatiality of on-line marketing
D. All of the above
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Marketing Process involves
A. Product
B. Demand Flow
C. Human Needs
D. All of these
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Marketing characteristics are
A. Product market segmentation
B. Need based marketing strategy
C. Profit-orientation
D. All of the above
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Which of the followtng is the only element in the marketing mix of a firm that generates revenue?
A. Product
B. Place
C. Price
D. Promotion
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Which one of the fallowing refers to "two or more unrelated companies put together resources or programmes to exploit an emerging market opportunity"?
A. Holistic marketing
B. Horizontal marketing system
C. Hub and spoke system
D. Co-branding
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Marketing objectives covers
A. To market at profit product of maximum value to consumer both current
B. To win the loyalty and co-operation of dealers
C. To develop and maintain product leadership
D. All of the above
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What is the advantages of on-line marketing?
A. Making the location of Marketer Irrelevant
B. Increasing feedback
C. Making the size of Marketer Irrelevant
D. All of the above
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Which of the following is correct for services?
A. Both 1 and 3
B. Both 1 and 2
C. Both 2 and 3
D. All of the above
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