Marketing MCQs with Answers 2027

Q421

Match the items of List II with the items of List I and suggest the correct answer.

List-I	List-II
a. Style	1. That comes quickly into public view, are adopted with great zeal, peak early and decline very fast
b. Fashion	2. Basic and distinctive mode of expression appearing in a field of human endeavour
c. Fad	3. Currently accepted or popular style in a given field

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Q422

Open question

Brand concept not includes

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Q423

Open question

Who developed the 4 P's of marketing?

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Q424

Open question

Which of the following is not a deciding factor for advertising budget out of the given options?

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Q425

Open question

Which factors determines the building up of a sales organisation?

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Q426

Open question

Which is the only element of marketing mix that generates revenue?

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Q427

Open question

Market-oriented consists

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Q428

Open question

Which of the following includes immediate individuals/organisations involved in the production, distribution and promotion of the offering?

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Q429

Open question

Which one of the following relates to products or services for which consumers will spend a fair amount to time comparing alternatives?

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Q430

Open question

The marketing concerns requires both fixed capital and

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Q431

Open question

Consider the following statements.
1. The stage of industry's development (life cycle) cannot influence the nature of competitive rivalry.
2. As the industry starts to mature in terms of life cycle, rules are rejected, consumer expectations about quality and performance are blurred and industry standards are put for modification.
3. A major feature of maturing industries is the tendency for competition based on product pricing becoming similar.
4. In declining industries, only the most efficient firms can earn reasonable profits. In the light of industry life cycle.
Which of the above statements are true?

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Q432

Open question

Which of the following is the discounts by a manufacturer to the members of channel, in case they perform certain functions such as selling, storing and record keeping?

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Q433

Open question

What is the use of the Internet in Marketing?

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Q434

Open question

Which of the following is incorrect about retailers?

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Q435

Open question

To avoid traffic gridlock in large metro areas, a community might use . . . . . . . . to discourage travelers from driving during peak commuting hours.

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Q436

Open question

Match the following.

List-I (Factors Influencing Buyer Behaviour)	List-II (Example)
a. Information	1. Product Quality
b. Social Cultural	2. Tradition
c. Group Influence	3. Organisation
d. Buying Motives	4. Desire

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Q437

Open question

Promotion mix is the particular combination of promotional tools used by a company to . . . . . . . . with its audiences.

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Q438

Open question

The Coco Cola Company markets a wide range of different beverage products including bottled water, soft-drinks, juices and sports drinks. Each product appeals to a different segment.
This is an example of which type of market offering?

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Q439

Open question

In . . . . . . . . advertising, webbanners or webads are placed on a third party blog

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Q440

Open question

Which of the following statement is true?
1. The company will need different channels to transport and store goods in order to make them available for the customer.
2. Quality, design, features, brand name, packaging are related to product's attributes.
3. The products can be classified on the basis of their durability, tangibility and use.

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