In which of the following cases, is threat of entry not high?
A. Initial capital investment is more
B. No patents, trademarks and copyright law exists
C. No government legislation and customer loyalty are existing
D. Economies of scale
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Which of the following can be converted into an opportunity?
A. Strength
B. Weakness
C. Threat
D. Plan
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The following two statements are related to value chain analysis. Choose the correct of statements being correct or incorrect.
Statement I This is important for product differentiation and to provide a competitive advantage over the other products.
Statement II There are nine steps process in the creation of a value chain.
A. Statement I is correct, but Statement II is incorrect
B. Statement II is correct, but Statement I is incorrect
C. Both statements are correct
D. Both statements are incorrect
Select an option to see the answer and solution.
Which of the following is correct for harvest in GE matrix?
A. It is the time to sell-off or liquidate the business
B. There doesn't exist much potential for the given business
C. The product will attract investments
D. The product will generate high profits
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Porter's generic strategies identified three basic categories of strategies to include which one of the following combinations?
A. High cost producer, differentiation and cost control
B. Low cost producer, differentiation and focused niche
C. Specific strategic issues, vertical integration strategies and supply strategy
D. Managerial resources, profitability and focused niche
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Which of the following is incorrect about mission statement?
A. It should be clear, concise and accurate
B. It should reflect the organisational intent and must be inspiring for all the stakeholders
C. It should be feasible and attainable
D. It must be ambiguous
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Under which of the following the organisation decides to focus on a single or selected business unit?
A. Expansion through concentration
B. Expansion through diversification
C. Expansion through integration
D. Expansion through cooperation
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Given below are the steps of strategy formulation. Arrange them in proper order and choose the correct answer for the same.
1. Performance Analysis
2. Establishing Organisational Objectives
3. Evaluating Organisational Environment
4. Setting Quantitative Targets
5. Functional Divisions
6. Choice of Strategy
A. 2, 3, 4, 5, 1, 6
B. 2, 4, 3, 5, 1, 6
C. 2, 4, 3, 5, 6, 1
D. 2, 4, 3, 1, 5, 6
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Match the following.
List-I
List-II
a. Stability Strategy
1. Expansion through Concentration
b. Retrenchment
2. Profit Strategy
c. Growth Strategy
3. Liquidation
d. GE Business Model
4. Bruce D Henderson
e. Growth Share Matrix
5. McKinsey & Co
A. a-2, b-1, c-3, d-5, e-4
B. a-2, b-3, c-1, d-5, e-4
C. a-2, b-3, c-1, d-4, e-5
D. a-2, b-3, c-4, d-1, e-5
Select an option to see the answer and solution.
At which level in the company should market-oriented strategic planning begin?
A. Corporate level
B. SBU level
C. Marketing Department's level
D. Brand Manager's level
Select an option to see the answer and solution.
In India Proctor and Gamble (P & G) (Home products division) is following the strategy of
A. cost leadership
B. differentiation
C. broad differentiation
D. focussed differentiation
Select an option to see the answer and solution.
Which of the following are organisations with weak market share in low-growth markets?
A. Dog
B. Star
C. Question mark
D. Cash Cow
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Apple computers uses a differentiation competitive strategy that emphasises innovative product with creative design. This is an example of
A. functional strategy
B. business strategy
C. operating strategy
D. product strategy
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Match the items of
List II with
List I and select the correct answer.
List-I
List-II
a. Mission
1. Aspiration expressed as strategic intent
b. Vision
2. Activities needed to accomplish plan
c. Objectives
3. Accomplishing results at certain time
d. Programs
4. Reason for existence
A. a-4, b-1, c-3, d-2
B. a-2, b-3, c-1, d-4
C. a-3, b-4, c-2, d-1
D. a-4, b-3, c-1, d-2
Select an option to see the answer and solution.
Which of the following involves developing a new proposition related to existing value propositions?
A. Concentric diversification
B. Conglomerate diversification
C. Vertical integration
D. Horizontal integration
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Assertion (A) A company's positioning and differentiation strategy must change over the product life cycle.
Reason (R) A company's product, market and competitors change over the product life cycle.
A. (A) is correct, but (R) is incorrect
B. (A) is incorrect, but (R) is correct
C. Both (A) and (R) are correct, but (R) is not the right explanation of (A)
D. Both (A) and (R) are correct and (R) is the right explanation of (A)
Select an option to see the answer and solution.
Strategic management consists of which one of the following combinations.
1. Environmental scanning
2. Strategy for outplay
3. Strategy formulation
4. Strategy implementation
5. Evaluation and control
A. 1, 2, 3 and 4
B. 2, 3, 4 and 5
C. 1, 3, 4 and 5
D. 2, 3 and 4
Select an option to see the answer and solution.
Which of the following is the first step in McKinsey 7S Framework?
A. Understanding the current situation
B. Determining the desired situation
C. Determining the action plan to reach the desired situation
D. Execute the action plan
Select an option to see the answer and solution.
Match the items of
List I with
List II .
List-I
List-II
a. Technical innovation strategy
1. Foreign producer gives a straight copy
b. Product adaptation strategy
2. Perceived and demonstrable superior products
c. Availability and security strategy
3. Modifications to existing products
d. Total adaptaion and conformity strategy
4. Overcome transport risk by countering perceived risks
A. a-3, b-2, c-1, d-4
B. a-2, b-3, c-4, d-1
C. a-1, b-4, c-2, d-3
D. a-2, b-3, c-1, d-4
Select an option to see the answer and solution.
Michael E Porter's five generic strategies are
A. Differentiation (Best Value), Differentiation (Low Cost), Cost Leadership (Large), Cost Leadership (Small), Focus
B. Focus (Large), Focus (Small), Cost Leadership (Small), Cost Leadership (Large), Differentiation
C. Cost Leadership (Low Cost), Cost Leadership (Best Value), Differentiation, Focus (Low Cost), Focus (Best Value)
D. Cost Leadership (large), Cost Leadership (Small), Differentiation (Large), Differentiation (Small), Focus
Select an option to see the answer and solution.