Which of the following are risky investment decisions for the organisation?
A. Dog
B. Star
C. Question mark
D. Cash Cow
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A company manages multiple strategies for its multiple markets and multiple products through which one of the following?
A. Strategic planners
B. Strategic business units
C. Strategic windows
D. Strategic technology
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Which of the following is not a part of the internal environment?
A. Employees
B. Line manager
C. Staff manager
D. Social environment
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Michael Porter's five forces model includes which one of the following combinations?
1. A Threat of new potential entrants
2. Threat of substitute product/service
3. Bargaining power of suppliers
4. Bargaining power of buyers
5. Rivalry among current competitors
6. Rivalry among prospective competitors
A. 1, 3, 4, 5, 6
B. 1, 2, 4, 5, 6
C. 1, 2, 3, 5, 6
D. 1, 2, 3, 4, 5
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Which of the following forms a component of external analysis of SWOT analysis?
A. Opportunity and Weakness
B. Weakness and Threat
C. Strength and Opportunity
D. Opportunity and Threat
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In the Ansoff Matrix, under which of the following the focusis on new markets and new products?
A. Market Penetration
B. Market Development
C. Product Development
D. Business Diversification
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Which of the following determines industry attractiveness?
A. Level of competition
B. Industry size
C. Demand variability
D. All of these
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In . . . . . . . ., the focusis on venturing into new market with the existing products.
A. market development
B. market penetration
C. product development
D. business diversification
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According to Michael Porter's generic strategies, the three different basis of gaining competitive advantage by an organisation are which of the following?
A. Integration, diversification and acquisitions
B. Growing, building and sustaining
C. Cost leadership, differentilrtion and focus
D. Positioning, capturing and changing
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What are the stages 2, 3 and 4 of the active strategic process?
A. Generate process, select strategy, implement strategy
B. Strategy selection, strategy implementation, strategy control
C. Deliberate strategy, emergent strategy, realised strategy
D. Appraisal of strength and weaknesses, choice of strategic direction, strategic implementation
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Which of the following is a temporary strategy that requires a firm to proceed slowly and cautiously with any particular strategy?
A. Divestment strategy
B. No change strategy
C. Profit strategy
D. Caution strategy
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Market growth share lies on the vertical axis and Relative market share are a part of . . . . . . . .
A. GE Matrix
B. BCG matrix
C. Ansoff Product matrix
D. McKinsey 7S Framework
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Which of the following is a broad primary outcome or the end result in long-term?
A. Objectives
B. Plan
C. Policy
D. Goal
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At which level in the company should market oriented strategic planning begin?
A. Corporate level
B. Functional level
C. Marketing department level
D. Strategic business limit
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In the context of strategic management, a stakeholder can be defined as
A. an individual or a group have financial interest in the organisation
B. an external individual or a group, i.e. able to impose constraints on the organisation
C. an internal group or individual, i.e. able to influence strategic direction of the organisation
D. an individual or group with an interest in the organisation's activities and who seeks to influence them
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Which of the following statement is not correct about strategic management?
A. It involves formulation and implementations of minor goals
B. It involves initiatives taken by the top managment
C. It is based on consideration of resources
D. It includes assessment of internal and external environment of organisation
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Which of the following decisions are complex, involve a lot ofrisk and are formulated by the top management?
A. Administrative decisions
B. Operational decisions
C. Strategic decisions
D. Policy decisions
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The following two statements a re related to market development in Ansoff Matrix. Choose the correct of statements being correct or incorrect.
Statement I The firm can create new distribution channels, cross geographical boundaries and create new market segments.
Statement II The focus is on venturing into new market with the existing products.
A. Statement I is correct, but Statement II is incorrect
B. Statement II is correct, but Statement I is incorrect
C. Both statements are correct
D. Both statements are incorrect
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Who among the following designed BCG product portfolio matrix?
A. Philip Kotler
B. Sigmund Feud
C. Michael Porter
D. Bruce D Henderson
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Assertion (A) Vertical integration is considered as a growth strategy because the firms operations are expended beyound primary business.
Reasoning (R) Vertical integration is the mixed empirical result to ascertain whether the strategy helps or hinders the performances.
A. Both (A) and (R) are true and (R) is the correct explanation of (A)
B. Both (A) and (R) are ture, but (R) is not the correct explanation of (A)
C. (A) is true, but (R) is false
D. (R) is true, but (A) is false
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