To introduce new products to world of consumers is the main goal of
Select an option to see the answer and solution.
Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
practice.
Practice every MCQ with options. Use Show answers when you want the correct option and solution.
285
Questions
2/15
Page
Pick an option on a question to see the right answer and solution.
Which of the following is an example of product research?
Select an option to see the answer and solution.
Match the following function of an advertising agency with their departments.
| List-I (Functions) | List-II (Departments) |
| a. Preparing an attractive copy for its clients and customers | 1. Art Department |
| b. Preparing layouts and visuals for the clients | 2. Research Department |
| c. Producing final advertisements for the markets | 3. Copy Department |
| d. Carrying out research and applying in different ways | 4. Production Department |
Select an option to see the answer and solution.
When was the Film & Television Institute of india set-up in Pune?
Select an option to see the answer and solution.
What is the chief message to be given to a laggard?
Select an option to see the answer and solution.
The best form of an advertisement is
Select an option to see the answer and solution.
Catalogues, magazines, newspaper and invitations to organisation-sponsored events are associated with the marketing mix activity of . . . . . . . .
Select an option to see the answer and solution.
Understanding the different nuances of media is the role of a/an
Select an option to see the answer and solution.
The last stage of a PLC is
Select an option to see the answer and solution.
The best advertisement is
Select an option to see the answer and solution.
Media research is a part of
Select an option to see the answer and solution.
By whom was the first advertising company founded?
Select an option to see the answer and solution.
Who among the followings was the chairman of the first Press Commission?
Select an option to see the answer and solution.
Which of the following is not a part of the communication mix?
Select an option to see the answer and solution.
Advertising involves dissemination of information about a product or service to induce people to take actions beneficial to
Select an option to see the answer and solution.
It is difficult to evaluate the impact of advertising message, as there is no immediate and accurate . . . . . . . .
Select an option to see the answer and solution.
With which film ended the silent era of Indian cinema?
Select an option to see the answer and solution.
Match the following descriptions of advertising campaigns with relevant terms.
| List-I (Descriptions) | List-II (Terms) |
| a. Finding out product demand, competitors, etc. | 1. Research |
| b. Knowledge of prospect buyers | 2. Know the target audience |
| c. Evaluation of expenses on factors like media presentations, paper work etc. | 3. Setting the budget |
| d. Planning of colours, graphics etc to be used in advertisement | 4. Deciding a proper theme |
Select an option to see the answer and solution.
Match the following.
| List-I | List-II |
| a. Thomas J. Barratt | 1. Les Crieries de Paris |
| b. La Presse | 2. Space broker |
| c. Guillaume de la Villeneuve | 3. Paid advertising |
| d. Volney B. Palmer | 4. Pears soap |
Select an option to see the answer and solution.
Brand assets include
Select an option to see the answer and solution.