Q241
Open questionWhat is the primary role of advertising agencies?
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Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
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Q242
Open questionIn the process of new product development, the commercialisation step would follow
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Q243
Open questionWhat is semantic generation?
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Q244
Open questionWho takes purchase decisions in the case of a teenaged boy?
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Q245
Open questionA person in the age group of 6 - 12 years is not likely to buy
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Q246
Open questionWhich of the following is not a motivational factor for an air hostess?
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Q247
Open questionAccording to which theroy of media "The media are a means of mental production of the ideology"?
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Q248
Open questionMarketing communication is done to achieve the objective of
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Q249
Open questionThe basic idea behind advertise is . . . . . . . .
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Q250
Open questionIdentify the correct chronological sequence of the following.
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Q251
Open questionMatch the following list I and list II
| List-I (Specific subject) | List-II ( Magazine) |
| a. Women | 1. Telematics |
| b. Children | 2. Celebrity |
| c. Detective | 3. Dakshata |
| d. Computers | 4. Target |
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Q252
Open questionWhich department of an advertising agency performs the function of assembling the typographic design patterns, engraved photos, illustrations, copy, etc?
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Q253
Open questionA marketing executive wants to clinch a deal. He visits the client's office but finds that the latter is too busy to talk. He should
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Q254
Open questionTo guide their efforts the PR professionals should not
1. make a choice of tools
2. ensure receptivity
3. carelessly position his messages
4. communicate dishonestly.
1. make a choice of tools
2. ensure receptivity
3. carelessly position his messages
4. communicate dishonestly.
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Q255
Open questionSingha beer is packed in an aluminium can, which is a
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Q256
Open questionDuring a lean period, a firm should
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Q257
Open questionArrange the following activities related to creation of advertisement in correct chronological order.
1. Effective advertisement message
2. Layout
3. Drawing photographs
4. Copy writing
1. Effective advertisement message
2. Layout
3. Drawing photographs
4. Copy writing
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Q258
Open questionArrange the following in correct chronological order.
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
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Q259
Open questionAdvertising agencies in general provide services like
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Q260
Open questionWho is known as the 'Father of Indian Cinema'?
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