Mass Communication and Journalism · all questions

Advertising and Marketing Communication
practice.

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Q261

Which is not the primary function of PR?

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Q262

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

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Q263

When the same brand name holds several products in different markets, it is known as the

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Q264

Second step of value based pricing is to

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Q265

Which of the following is not a Enel of the IMC?

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Q266

What was the recommendation of the Film Enquiry Committe in 1951?

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Q267

Match the following descriptions with criteria of media strategy.

List-I (Descriptions)	List-II (Criteria)
a. Concept of aligning communication activity to coincide with peak potential consumer exposure times	1. Reach and frequency
b. Decision to have a certain message seen or heard and exposing it time and again	2. Scheduling
c. Careful management of effective relationship between media campaign and the cost involved	3. Creative aspects and mood
d. Considering different mediums for communications while developing a campaign	4. Budget considerations

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Q268

Match the following terms with their descriptions.

List-I (Terms)	List-II (Descriptions)
a. Creativity	1. Plays a major role in creating beautiful, attractive and eye-catching advertisements.
b. Language	2. One of the most important intertextualities which are displayed in advertisement
c. Translation	3. The soul of advertising and branding
d. Beautification of language	4. The art of rendering another and easy to understand form of deception

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Q269

Marketing and advertising have a . . . . . . . . relation.

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Q270

Some consumers are laggards; they buy the product when everyone else has purchases it. How can we motivate them to buy the product?

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Q271

A skeptic buyer is one who

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Q272

Marketing is the creation of standards of living. That is because

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Q273

A fussy passenger aboard an aircraft demand beer even after the dinner is over. The airhostess should

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Q274

What is that one thing which is both an art and a profession which reports events and opinion and seeks to interpool and mould them for the benefit of the educated public.

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Q275

To work closely with the copy writers for developing the visual messages' is the function of

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Q276

AP (Associated Press) is the news agency of which country?

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Q277

From the perspective of sales, advertisements are required for

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Q278

Which of the following has named its motels on highway using the names of birds such as Parakeet, Skylark and Red Bishop?

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Q279

Identity the correct set of terminology used in advertising and branding.

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Q280

Match of the following.

List-I	List-II
a. Weirs (2001)	1. Manager's discretion to choose appropriate channel of communication
b. George and Jones (1998)	2. Line supervisions are rarely used
c. Anonymous (2000)	3. Media high in information transmits more information
d. Lewis(1999)	4. Proper medium impacts receiver's perception

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