Mass Communication and Journalism · all questions

Advertising and Marketing Communication
practice.

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Q201

The principle of simplicity states that

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Q202

In the production concept, the emphasis is on producing

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Q203

World's first News paper "Acta Diusna" was belonged to which country'?

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Q204

Arrange the following stages of a media plan in correct chronological order.
1. Evaluation and follow-up
2. Media strategy development and implementation
3. Establishment of media objectives
4. Market analysis

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Q205

. . . . . . . . includes two visual signs of a brand i.e. its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brands' identity.

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Q206

"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person". Who stated this?

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Q207

Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

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Q208

The most popular form of advertising which reaches to masses is

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Q209

Which of the following forms an element of structure of an advertising agency?

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Q210

Match the following advertising founders with their agencies.

List-I (Advertising Agency Founders)	List-II (Agencies)
a. James	1. DDB Mudra Communications
b. George Reynell	2. NW Ayerand Son
c. Francis Ayer	3. T M P
d. AG Krishna Murthi	4. Jem

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Q211

Advertising appropriations are largest for which type of product?

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Q212

In the praline of public opinion, the issue that creates a public is set by

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Q213

Match the following List-I with List-II

List-I (News paper)	List-II (Year of establishment)
a. Bombay Darpan	1. 1850
b. Mumbai vartaman	2. 1830
c. Jan-e-Jamshed	3. 1831

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Q214

Match the following advertising agencies with the year of their foundation.

List-I (Advertising Agencies)	List-II (The year of foundation)
a. Jem	1. 1800
b. Mc cann Erickson	2. 1902
c. Reynell and Son	3. 1812
d. Smart	4. 2000

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Q215

Advertise and . . . . . . . . help in the sale of the product.

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Q216

Identify the correct chronological sequence of the following theorists

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Q217

AIDA stands for

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Q218

. . . . . . . . is the most recent and effective medium of advertisement.

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Q219

Which Press Act gave Magistrate the power to issue summary actions?

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Q220

Every package tour becomes a success due to the coordination among and team spirit of the members of various travelagencies, hotel and resort owners. What would be the best strategy to build such a team?

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