Communication helps all to devote themselves fully to achieve the objectives of the organisation by way of
A. management
B. motivation
C. coordination
D. connecting link
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Counselling the employees of the organisation is the main function of . . . . . . . .
A. customer relations
B. media relations
C. internal relations
D. investor relations
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Which is a characteristic of private relationships (in comparison to public relationships)?
A. Substitutability
B. Use of particularistic knowledge
C. Extrinsic rewards
D. Normative rules
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. . . . . . . . is an essential element of successful corporate communication.
A. Customers
B. Feedback
C. Result
D. Concept
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What is the biggest change in crisis management of an organisation in the current scenario?
A. Public relations
B. Corporate communications
C. Revolution of social media
D. Crisis communication
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What supplies the managers and employees with the information?
A. Internal coordination
B. Communication
C. Management
D. Media
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What makes the situation even worse during crisis communication process?
A. Criticising individuals
B. Avoiding media
C. Not discussing the problem with the clients
D. All of the above
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Match the following key terms of communications audit procedure with their descriptions.
List-I (Key terms of communication Audit Procedure)
List-II (Description)
a. Identifying and setting the scope and frame work
1. Identifying communication gaps and opportunities, reviewing message quality, delivery, relationship with audience and overall audience communication.
b. Discovery process
2. Assessing the collected data.
c. Distillation Process
3. Research on interviews, focus groups, surveys and paid, earned and owned media.
d. Interpretation
4. Gaining a thorough under standing of the organsation and its strategy.
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
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Which phase of an organisation is concerned with prevention and preparation?
A. Response phase
B. Post-crisis phase
C. Pre-crisis phase
D. All of the above
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Which of the following is not true for factors responsible for tarnishing the image of an organisation?
A. Criminal attacks
B. Government investigations
C. PR management
D. Media enquiry
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Which type of communication takes place with customers, vendors, distributors, competitors, investors and government offices?
A. Internal
B. External
C. Informal
D. Oral
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Which scholar, in his 2002 publication, said that some practitioners see a code of ethics once and do not refer to it or read it again?
A. Bowen
B. Benoit
C. Grunig
D. John W Hill
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Reputation management is handled in a professional manner by
A. corporate communication
B. public relations
C. media
D. company management
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Which of the following facts/statements is not true for basic skills required to be a brand manager?
A. The person should be a team leader
B. Must possess excellent administrative skills
C. Must be manipulative so as to get things done
D. Data analysis and in depth business knowledge is required
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Internal coordination helps companies to develop
A. reputation
B. market value
C. cooperation
D. infrastructure
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Which type of communication takes place with the managers and employees?
A. Internal
B. External
C. Formal
D. Written
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The systems theory of public relations, is described as a set of united
A. pressure groups
B. sub-systems
C. employee systems
D. production systems
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Facts related to public relations are given below
1. No direct control
2. Monitoring social media
3. No guaranteed results
4. Providing relevant information
Which of the above given form/forms part of scope for public relations?
A. 1 and 2
B. 2 and 3
C. 2 and 4
D. Only 2
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Which communication is used for outsiders and distant people?
A. Written
B. Oral
C. Formal
D. Informal
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What is/are the benefits of communication audit?
A. It shows strategic thinking of management
B. It encourages managers to think more strategically about communication activities
C. It facilitates mid-course corrections to communication programs
D. All of the above
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