Q101
Open questionWhich of the following facts/statements is not true for public relations?
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Mass Communication and Journalism · all questionsPublic Relations and Corporate Communication
Public Relations and Corporate Communication
practice.
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Q102
Open questionAn unfortunate belief among many journalists, policy makers and laymen is that
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Q103
Open questionWhat involves creating the crisis management plan?
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Q104
Open questionThe initial crisis response guidelines during a crisis focus on
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Q105
Open questionWhat encompasses all communication activities that an organisation undertakes, both within and outside the organisation?
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Q106
Open questionOrganisations hire crisis communication
specialists to over come tough times as well as . . . . . . . .
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Q107
Open questionWhat is/are the rule/s to remain ethical as a PR practitioner?
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Q108
Open questionMatch the following.
| List-I (Crisis Communication Theorist) | List-II (Theory) |
| a. William Benoit | 1. Image Repair Theory |
| b. Timothy Coombs | 2. Situational Crisis Communication Theory |
| c. Jin, Pang and Cameron | 3. Integrated Crisis Mapping Model |
| d. Kelley | 4. Attribution Theory |
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Q109
Open questionCo-variation based approach is an extension of which of the following theories?
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Q110
Open questionWhy is an organisation's crisis communication team advised to develop holding statements?
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Q111
Open questionWhat is often the subject of public issue, health, energy, the environment and employee satisfaction?
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Q112
Open questionWhich model is introduced to invest crisis management in online context?
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Q113
Open questionEverything involved in achieving a favourable opinion" is a popular definition of public relations by . . . . . . . .
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Q114
Open questionWhich communication takes place side by side with formal communication?
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Q115
Open questionThrough what can the sender know the reaction of the recipient and take necessary action accordingly?
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Q116
Open questionTraditionally, PR and marketing have been functionally:
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Q117
Open questionPublishing or telecasting controversial advertisements is a
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Q118
Open questionWhich of the following is not correct for strategies during pre-crisis phase?
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Q119
Open questionMatch the following descriptions with suitable golden rules of PR crisis management.
| List-I (Description) | List-II (Golden Rules of PR Crisis Management) |
| a. Do not try to cover up the PR crisis | 1. Get ahead of the story |
| b. I won't wait until I had a story. | 2. Remember to be human |
| c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media. | 3. Take responsibility |
| d. Saying you're deeply saddened by what went down and will work on making things better is important | 4. Be ready for media backlash |
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Q120
Open questionAccording to the communication scholar Timothy Coombs . . . . . . . . is the collection, processing and dissemination of information required to address a crisis situation.
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