When public relations personnel manage news in the media. It is termed as
A. spin doctoring
B. news commitment
C. news control
D. perceived necessity
Select an option to see the answer and solution.
What is the most important obligation of a PRSA member?
A. Honesty
B. Expertise
C. Ethical practice
D. Independence
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Why does crisis messaging on twitter often rely on sharing links to an outside page?
A. Because of twitter's 40 character limit
B. Because of free links on Twitter
C. Because of difficult font of Twitter
D. To save time by avoiding to write
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The main purpose of asymmetric two-way model of public relations is
A. distortion of facts
B. scientific persuasion
C. personality promotion
D. discourage competition
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What helps organisations to explain their mission, combine their many visions and values into a cohesive message to stakeholders?
A. Public relations
B. Media management
C. Corporate communication
D. Company secretary
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What is the collection of attributes, that are seen as typical for continuity, centrality and uniqueness of the organisation in the eyes of the members termed as?
A. Perceived identity
B. Projected identity
C. Desired identity
D. Applied identity
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IMC calls for recognising all contact points where the customer may encounter the company and its brands. These contact points are called . . . . . . . .
A. customer contact
B. product contact
C. business contact
D. brand contact
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Corporate advertising is currently in the . . . . . . . . period.
A. focus
B. umbrella
C. relationships
D. issue
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Who often represent the public?
A. PR
B. NGOs
C. The government
D. The company
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. . . . . . . . generally arises on a short notice and triggers a feeling of threat and fear in the employee.
A. Crisis communication
B. Notification system
C. Crisis
D. Employee training
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What helps in taking correct decision in time?
A. Flow of information
B. Corrective measures
C. Discipline
D. Training
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Who in 1980s considered IPR, one of the most rapidly growing areas of the profession and one of the least understood?
A. Angell
B. Pavlik
C. Benoit
D. Hill
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What is essential for the employees of a company to ward off the crisis?
A. to stay committed to their work
B. to be faithful to the organisation
C. to switch over to a safer organisation
D. to sense the early signs of crisis
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The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called as
A. awareness
B. reach
C. conversion
D. depth
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Whose famous quote is the following?
'Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.'
A. Bowen
B. Plato
C. Parkinson
D. Kruckeberg
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Public relations plays an important role because
A. it strengthens community relations
B. it helps the government
C. it helps the public
D. it helps the companies
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Leadership roles first emerge in which of the following kinds of communication?
A. Intrapersonal communication
B. Small group communication
C. Face-to-face public communication
D. Media-like cell phones and instant messenger
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Which set of characteristics most accurately describe PR?
A. High cost, High credibility, Low control
B. Lowcost, Low credibility, Low control
C. Lowcost, High credibility, Low control
D. High cost, Low credibility, High control
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Handling the social aspect of the brand and establishing a positive reputation in the social niche like environment protection, education, etc is called
A. community relations
B. media relations
C. government relations
D. customer relations
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Which of the following facts/statement is not true for methods and tactics of corporate communication?
A. Formulation and guidance of policies
B. Management communication
C. Marketing communication
D. Organisational communication
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