Match the following.
List-I List-II
a. Stock away
1. Incorporates weight and space consideration
b. Density
2. Cost which does not change with the service or volume
c. Variable cost
3. Product dimension and impact of the same on vehicle space utilisation
d. Fixed cost
4. Cost which changes with the service
A. a-1, b-2, c-3, d-4
B. a-4, b-2, c-1, d-3
C. a-2, b-1, c-4, d-3
D. a-3, b-1, c-2, d-4
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Serving a small market not served by competitors is known as . . . . . . . .
A. Local marketing
B. Niche marketing
C. Segment marketing
D. Individual marketing
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. . . . . . . . is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
A. Target marketing
B. Differentiation
C. Market segmentation
D. None of these
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Slow skimming is feasible, when
A. market is aware of the product
B. market size is limited
C. customers are ready to pay a higher price for the product
D. All of the above
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Cost-plus pricing is considered appropriate for
A. I and II only
B. I, II and III only
C. II, III and IV only
D. III and IV only
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What is not correct with respect to the consumer protection act, 1986?
A. No complaint can be entertained in respect of a product purchased more than 2 years back
B. A complaint against medical negligence can be filed by legal heir or representative of the deceased
C. A complaint involving a claim of Rs. 15 lakhs is to be filed before the State Commission
D. Both A and C
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Firms more desperately look for ways and means to defend market share in
A. Maturity stage of product life cycle
B. Growth stage of product life cycle
C. Decline stage of product life cycle
D. All are correct
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MILMA is an example of . . . . . . . . type of shop.
A. Multiple shop
B. Departmental store
C. Super bazzar
D. None of these
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Risk bearing is a function of . . . . . . . .
A. Research
B. Exchange
C. Physical supply
D. Facilitating
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In . . . . . . . ., exact requirement of the customer is ascertained for a target groups of customers.
A. allocating
B. assorting
C. sorting
D. accumulation
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Which of the following is against marketing concept?
A. Demarketing
B. Meta marketing
C. Mass marketing
D. Mega marketing
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The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence' is known as
A. Tangibles
B. Reliability
C. Assurance
D. Empathy
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. . . . . . . . brands indicate only the product category:
A. Dealer
B. Licensed
C. Generic
D. Individual
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The Delphi method of estimating future demand for a product or service is associated with
A. Past sales analysis
B. Expert opinion method
C. Market test method
D. Composite of salesforce opinion
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The four unique elements in the case of service sector marketing are
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
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In the buying decision process, what is the term used for a person, who first suggests buying the product?
A. Consumer
B. Initiator
C. Decider
D. Influence
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The best means of increasing sale of an article is
A. Exhibition
B. Fairs
C. Advertisement
D. None of these
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PL in logistics management stands for which of the following situations?
A. Three points logistics
B. Third-party logistics
C. Three points location
D. None of the above
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Which of the following is not a market-oriented pricing technique?
A. Penetration pricing
B. Going-rate pricing
C. Perceived value pricing
D. Early-cash recovery pricing
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The Concept of USP was introduced by:
A. Rosser Reeves
B. Theodre Levitt
C. N. H. Borden
D. None of these
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