Commerce · all questions

Marketing Management
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Q161

Which of the following is/are objective(s) of marketing?

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Q162

CRM is a combination of business strategies that helps to build long-lasting relationship:

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Q163

Trading down is a method of product line modification by:

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Q164

For most people, the purchase of cheese for daily use can be described as a

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Q165

The experimental product positioning includes

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Q166

"Relationship" in marketing means

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Q167

The concept of marketing-mix, consisting of the 4 P's of marketing, was developed by

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Q168

. . . . . . . . are those who obtain title to goods with a view to selling them at profit.

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Q169

Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image.
Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.

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Q170

A major way to reverse the cultural pollution caused by marketing is to adjust . . . . . . . .

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Q171

Match the following.

List-I (Classification of Products)	List-II (Explanations)
a. Consumer product	1. Products which are designed for use by ultimate consumers or households
b. Durable product	2. Product which a consumer usually purchase frequently, immediately and with minimum effort
c. Convenience product	3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect
d. Speciality product	4. Products which normally survive many use

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Q172

False and misleading claims and vulgarity in advertisements does not match with

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Q173

. . . . . . . . goods are purchased on a regular basis.

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Q174

. . . . . . . . set(s) the floor for the price that the company can charge for its product.

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Q175

When buyers have too narrow image of the brand, this error is

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Q176

If an abattoir sold offal to a pet food manufacturer and hence reduced the costs of the final price of the meat to consumers, this would be an example of . . . . . . . . pricing strategy.

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Q177

Moderate quality products are preferred by . . . . . . . . consumers.

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Q178

When a company treats every single customer as a separate segment, it is called

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Q179

Match the following.

List-I (Pricing Methods)	List-II (Explanations)
a. Mark-up pricing	1. Set high price and recover the cost as early as possible
b. Target return pricing	2. Cost of the product + Mark-up (desired profit)
c. Going rate pricing	3. Specified rate of return on investment
d. Market skimming	4. Prevailing pricing matters

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Q180

Which of the following characteristics are related to relationship marketing?
1. Product feature orientation
2. Product benefit orientation
3. Frequent consumer contact
4. High concern for quality
Choose the correct option from the following:

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