Which of the following is not a form of Large Scale Retail Trading?
A. Department Store
B. Super Market
C. Multiple Chain Stores
D. Grocery Store
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In the maturity phase of the PLC, a marketing manager should consider:
A. dropping the product and moving on to the next product winner
B. modifying the market, product and marketing mix
C. expanding R&D
D. pricing to penetrate the market
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When the advertisement is to create an image or reputation of the firm, it is a case of:
A. Product advertisement
B. Institutional advertisement
C. Reminder advertising
D. None of these
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Which of the following statement is true about 'production era'?
A. Supply creates its own demand
B. Consumer is king
C. Focus only on selling products to consumers
D. None of the above
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When a product is in the growth stage of its life cycle, a firm should most likely expect
A. competition entering the market
B. decrease in the cost of production
C. increase in the cost of production
D. None of the above
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Which of the following is not the stage of new product development?
A. Idea generation
B. Business analysis
C. Test marketing
D. Market segmentation
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. . . . . . . . costs do not vary with production levels or sales levels.
A. Total
B. Variable
C. Fixed
D. All of the above
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The term brand equity refers to:
A. The value attached to the brand
B. The financial value of a company's brand
C. It's level of popularity
D. All of the above
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Label of the product contains written statement about the following attributes of the product.
A. Features
B. Composition
C. Date of expiry and manufacture
D. All of the above
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Rational buying motives that determine purchase decisions are mostly based on
A. Price factor
B. Psychological factors
C. Quality of product
D. Advertisement
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In case of . . . . . . . ., individual tries to resent the values and beliefs of such a group.
A. disclaiment reference group
B. avoidance group
C. aspiration reference group
D. None of the above
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The main motive for co-branding is
A. Lack of financial resources on the part of either partner
B. Consumer does not get confused over the brand values of the two participant firms
C. Expectations for synergies that create value for both participants, above the value that they would expect to generate on their own
D. None of the above
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Which of the following is not a service?
A. Hospital
B. Banking
C. Insurance
D. None of these
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To which of the following categories of business are cycle defined in years most related as an evaluation?
A. Fast food, utilities and long distance telephone services
B. Retail shopping and movies
C. Ice cream, soft drinks and cold remedies
D. Durably goods replacement cycles
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ABC has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called . . . . . . . . , to arrive at a realistic number to adopt.
A. idea generation
B. concept development
C. product concept
D. idea screening
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Which of the following levels of market segmentation typically entails marketing to a small market whose needs are not well served?
A. Segment marketing
B. Niche marketing
C. Local marketing
D. Individual marketing
Select an option to see the answer and solution.
A practice of selling a commodity in a foreign market at a price lower than the domestic price; and even at equal to the cost of production to capture foreign market is known as:
A. Gouging
B. Forging
C. Dumping
D. Forfeiting
Select an option to see the answer and solution.
Grading is an important process in the functions of
A. standardisation
B. specialisation
C. Both A and B
D. Neither A nor B
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An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
A. Digital signature
B. Digital certificates
C. Encryption
D. Firewalls
Select an option to see the answer and solution.
Which company is the pioneer in the direct marketing?
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs
Select an option to see the answer and solution.