Match the following statements with their authors
List-I List-II
a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables.
1. Wheeler
b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market.
2. Cundiff, Still and Govoni
c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected.
3. McCarthy
d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer.
4. Philip Kotler
A. a-2, b-4, c-1, d-3
B. a-1, b-2, c-4, d-3
C. a-4, b-3, c-1, d-2
D. a-3, b-4, c-2, d-1
Select an option to see the answer and solution.
Match the following.
List-I List-II
a. Re-marketing
1. . . . . . . . . involves the creation of place utility.
b. Customer satisfaction
2. . . . . . . . . is rebuilding interest in a stable or declining product or service.
c. Transporting
3. Marketers must focus on customer needs and wants to ensure.
d. Storing
4. . . . . . . . . creates time utility because marketers after maintain excessive inventories
A. a-4, b-3, c-2, d-1
B. a-3, b-4, c-1, d-2
C. a-2, b-3, c-1, d-4
D. a-4, b-3, c-1, d-2
Select an option to see the answer and solution.
Solutions used to minimise the marketing problems attributed to heterogeneity include
A. standardising the service
B. using multi-site locations
C. stressing tangible clues
D. appealing to different market segments with different demand patterns
Select an option to see the answer and solution.
Variables for segmenting market on the basis of the purchase behaviour of customers are
A. obansions
B. benefits
C. loyalty
D. All of these
Select an option to see the answer and solution.
After conducting the business analysis for developing a new product, a company must do
A. Idea generation
B. Product positioning
C. Product development and testing
D. Test marketing
Select an option to see the answer and solution.
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?
A. Label
B. Co-brand
C. Brand
D. Product
Select an option to see the answer and solution.
Green marketing is a part of
A. social marketing
B. service marketing
C. relationship marketing
D. rural marketing
Select an option to see the answer and solution.
Which of the following can be termed as the two major components of logistics?
A. Material management and physical distribution
B. SCM and material management
C. Physical distribution and internal distribution of goods
D. Material management and finished good
Select an option to see the answer and solution.
. . . . . . . . distribution system can be used to penetrate the rural market.
A. Satellite
B. Selective
C. Exclusive
D. Intensive
Select an option to see the answer and solution.
Which variable is related to the marketing decision taken by an enterprise?
A. Both 1 and 4
B. Both 1 and 2
C. Both 1 and 3
D. Both 3 and 4
Select an option to see the answer and solution.
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of . . . . . . . .
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Captive Product Pricing
Select an option to see the answer and solution.
Marketers who adopt . . . . . . . . strategy add low priced items to their existing line of speciality products.
A. trading down
B. trading up
C. expansion
D. contraction
Select an option to see the answer and solution.
A buyer's perception of value is considered a trade-off between
A. product value and psychic cost
B. total customer value and total customer cost
C. image value and energy cost
D. service value and monetary cost
Select an option to see the answer and solution.
Exchange concept of marketing deals with
A. exchange of products between sellers and buyers covering distribution and price aspects
B. mere appendage to production
C. achieving marketing success through product attributes
D. aggressively promote and push the products
Select an option to see the answer and solution.
Profit through Customer Satisfaction is aimed in . . . . . . . . Concept.
A. Production
B. Holistic
C. Marketing
D. Selling
Select an option to see the answer and solution.
A firm may decide to operate in several or all segments of the market. That market is called as
A. Undifferentiated marketing
B. Differentiated marketing
C. Concentrated marketing
D. Loyal marketing
Select an option to see the answer and solution.
NPD stands for:
A. New Product Department
B. National Production Division
C. New Product Development
D. None of these
Select an option to see the answer and solution.
Selling includes . . . . . . . .
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
Select an option to see the answer and solution.
Which one of the following contains the three elements of service marketing triangle?
A. Management, Marketing Agency and Consumer
B. Marketing Agency, Government and Consumer
C. Management, Employees and Marketing Agency
D. Management, Employees and Consumer
Select an option to see the answer and solution.
Which type of promotion strategy is text messaging?
A. Personal selling
B. Sales promotion
C. Direct marketing
D. Public relations
Select an option to see the answer and solution.
