Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
A. (I) is correct but (II) is not correct
B. (II) is correct but (I) is not correct
C. (I) and (II) both are correct
D. (I) and (II) both are incorrect
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Product line pricing strategy includes which combination of the following?
A. 1, 2 and 3
B. 2, 3 and 4
C. 1, 2 and 4
D. 1, 3 and 4
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Press release' is a part of :
A. Public relations
B. Advertising
C. Sales promotion
D. None of the above
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The main benefit of branding is to
A. Differentiate the product
B. Charge differential price
C. Sell the product in different countries
D. Givean attractive name to a product
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. . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A. Channel of distribution
B. Direct marketing
C. Intensive distribution
D. None of these
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The service marketing mix is an extended marketing mix and includes
A. 2, 3 and 4
B. 1, 2 and 3
C. 1, 2 and 4
D. 1, 3 and 4
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The main drawback of CRM is
A. implementing CRM before creating a customer strategy
B. developing new prices model
C. processing transaction faster
D. All of the above
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Manufacturers, who sell to wholesalers rather than directly to retailers can
A. dispense with advertising their products
B. dispense with personal selling
C. operate with small amount of capital
D. None of the above
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Price points of Rs. 1, Rs. 2, Rs. 3, Rs. 4 etc. are used for FMCG brands is known as . . . . . . . . pricing.
A. Cost plus
B. Value
C. Power price points
D. Penetration
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Shiny hair in case of a shampoo is a . . . . . . . . utility.
A. primary
B. evolved
C. generic
D. None of these
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Diversification is best described as
A. Existing products in new markets
B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
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. . . . . . . . shows the actual time of starting a particular programme.
A. Programmes
B. Schedules
C. Procedures
D. Policies
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Market segments can be built-up in many ways, such as preference segments . . . . . . . . preferences occur, when the market reveals distinct preference groups, called natural market segments.
A. clustered
B. natural
C. homogeneous
D. diffused
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During which phases of the product life cycle are costs thought to be low on a per customer basis?
A. Maturity and Decline
B. Growth and Maturity
C. Product Development and Introduction
D. Introduction and Growth
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Which of the following options is measured by the DAGMAR approach?
A. Public relations
B. Advertising results
C. Selling volume
D. Consumer satisfaction
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A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as
A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion
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A company getting ready to launch a new product must make several decisions. However, the company must first decide on . . . . . . . .
A. whether to launch the product in a single location
B. whether to launch the product in a region
C. whether to launch the product into full national or international distribution
D. timing of the new product introduction
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Products adapted to the perceived unique characteristics of national markets:
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
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At the very least, the . . . . . . . . identifies the product or brand. It might also describe several things about the product.
A. line extension
B. social marketing
C. label
D. specialty product
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The exchange concept of marketing takes place between . . . . . . . . and . . . . . . . .
A. seller, buyer
B. customer, consumer
C. consumer, buyer
D. buyer, purchaser
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