Which of the following focus-linked strategies is used by firms to serve the needs of customers?
A. Buyers group
B. Different segment of a product line
C. Different geographical market
D. All of the above
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Blue revolution refers to:
A. Aquaculture
B. Milk
C. Poultry
D. None of these
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Marketing deals with . . . . . . . . and meeting human and social needs.
A. identifying
B. rejecting
C. Both A and B
D. None of these
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In . . . . . . . . stage, a product is well established in the market.
A. decline
B. growth
C. maturity
D. None of these
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. . . . . . . . advertisements are used to create awareness.
A. Pioneer
B. Comparative
C. Competitive
D. None of these
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VMI stands for
A. Vendor material inventory
B. Vendor managed inventory
C. Variable material inventory
D. Valuable material inventory
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Which of the following is/are pricing objectives?
A. Competition
B. Market share
C. Market penetration
D. All of these
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Which of the following are possible pricing objectives?
A. To maximise profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these
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Which of the following is not an e-marketing tool?
A. Mobile phone
B. Cinema
C. I-radio
D. I-kiosks
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Which of the following is used for short-term sales achievement?
A. Personal selling
B. Advertising
C. Sales promotion
D. Public relations
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Horizontal marketing system comprises of
A. Producer, wholesaler, and retailer acting in a unified system
B. Multichannel marketing
C. Two or more marketing channels to reach one or more customer segments
D. Two or more unrelated companies put together resources to exploit an emerging market
Select an option to see the answer and solution.
The difference between desired service and the level of service considered adequate is known as
A. Service quality
B. Tolerance zone
C. GAP
D. SERQUAL
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The major instruments of marketing in the hands of management are
A. product
B. promotion
C. price
D. All of these
Select an option to see the answer and solution.
. . . . . . . . pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
A. Market-skimming
B. Value-based
C. Market-penetration
D. Leader
Select an option to see the answer and solution.
Some analysts see . . . . . . . . as the major enduring asset of a company, outlasting the company's specific products and facilities.
A. brands
B. convenience products
C. specialty products
D. unsought products
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Which of the following is not one of the stages of the product life cycle?
A. Introduction
B. Revive
C. Decline
D. Growth
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. . . . . . . . is not a step in advertising campaign.
A. Market analysis
B. Determining ad objectives
C. Selecting ad media
D. Supply of goods
Select an option to see the answer and solution.
In . . . . . . . . marketers, adopt different prices for the same product at different locations or for different types of customers.
A. differentiated pricing
B. market skimming
C. Both A and B
D. Neither A nor B
Select an option to see the answer and solution.
The companies that have become a tried and trusted household name are:
A. positioned by product attributes and benefits
B. positioned by brand endorsement
C. positioned by use, occasion and time
D. positioned by corporate identity
Select an option to see the answer and solution.
Which of the following factor affects pricing decision?
A. Demand of the product
B. Product characteristics
C. Cost of the product
D. All of the above
Select an option to see the answer and solution.