Commerce · all questions

Marketing Management
practice.

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Q121

Before performing the business analysis for developing a new product, a company should be engaged in

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Q122

Pricing strategies include

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Q123

Channel design is a . . . . . . . . marketing tool.

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Q124

Which of the following is not a tool of sales promotion?

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Q125

Pricing products that must be used together with a main product is called . . . . . . . . product pricing.

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Q126

Which of the following is not included in the function of physical supply?

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Q127

Market where currencies of different countries are bought and sold:

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Q128

Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.

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Q129

Which of the following is not a part of the supply chain management system?

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Q130

Which of the following is not a measure for quality of service for the consumer?

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Q131

. . . . . . . . is not a feature of advertising.

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Q132

The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

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Q133

Civil engineers designing flats, villas, bridges etc. are an example of . . . . . . . .

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Q134

The most critical distribution questions in international marketing are:

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Q135

In order tb close the gaps that arise between producers and customers, there representing marketing channels perform which one of the following task?

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Q136

Which of the following is not included in types of online marketing?

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Q137

Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms?

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Q138

Which of the following is not an element of Social marketing mix?

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Q139

Which of the following buying process sequence is correct?
1. Adoption
2. Legitimisation
3. Attitude
4. Awareness
Select the correct answer using the options given below

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Q140

. . . . . . . . simply refers to product planning.

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