Management · all questions

Marketing
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Q441

When marketers set low expectations for a market offering, they run the risk of . . . . . . . .

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Q442

Sub-dividation marketing is called as

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Q443

Which concept of marketing is productoriented?

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Q444

The Market environment consists

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Q445

Match the items of List I with the items of List II and select the correct answer.

List-I	List-II
a. Coupons	1. Using one brand to advertise another non-competing brand
b. Tie-in promotions	2. Offers to consumers of savings off the regular price of a product
c. Cross promotions	3. Certificates entitling the bearer to a stated saving on the purchase of a specific product
d. Price packs	4. Two or more brands or companies team up on coupons, refunds and contests to increase pulling power

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Q446

Out of the following, identify the key constituents for performance marketing of holistic marketing dimensions.
1. Customers
2. Brand and customer equity
3. Employees
4. Ethics
5. Environment
6. Sales revenue
7. Financial community

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Q447

Which of the following steps are covered under the process of marketing programme?
1. Setting Objectives
2. Selection of Marketing
3. Development the marketing mix
4. Physical Resources
5. Human Resources
6. Mobilization of Resources

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Q448

The marketing manager have to carry out their responsibilities integrating all these factors in the management

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Q449

In marketing 'SEM' means

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Q450

Marketing

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Q451

Greater consumer control means that companies must rely more on marketing by . . . . . . . . than by . . . . . . . .

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Q452

Match the following.

List-I (Element of Marketing)	List-II (Features)
a. Place (Distribution)	1. Publicity
b. Promotion	2. Durability or Quality
c. Price	3. Warehouse
d. Product	4. Margins

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Q453

Which of the following is not a characteristic of market segment?

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Q454

The items of List I with the items of List II and select the answer of correct matching.

List-I	List-II
a. Core benefit	1. Bed, bathroom, towel, desk and closet
b. Basic product	2. Clean bed sheet
c. Expected product	3. Rest and sleep

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Q455

Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive?

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Q456

Marketing refers to the

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Q457

Which of the following aims to create liking, preference, conviction and purchase of an offering?

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Q458

. . . . . . . . are short-term incentive tools in order to get quicker or greater purchase of the offering from the consumers.

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Q459

. . . . . . . . marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet.

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Q460

In which of the following phases of PLC, the sale flatten?

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