Q481
Open questionThe marketing plan provides both
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Management · all questionsMarketing
Marketing
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Q482
Open questionIn which of the following, there is direct exchange of goods without involvement of any money or third party?
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Q483
Open questionAdvertising does appear to be important in
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Q484
Open questionUploading one's picture on social media with sneakers is an example of . . . . . . . .
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Q485
Open questionThe following statements are related to marketing channels. Which of the following is correct?
1. They facilitate physical movement of goods from manufacturer to customer
2. There is no intermediary in first level channel.
3. Producer is not a part of zero level channel.
4. There are several levels in a marketing channel.
1. They facilitate physical movement of goods from manufacturer to customer
2. There is no intermediary in first level channel.
3. Producer is not a part of zero level channel.
4. There are several levels in a marketing channel.
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Q486
Open questionFrom the given columns, which of the combinations best describe the concepts of product hierarchy?
| List-I | List-II |
| a. Need family | 1. The core need that underlines the existence of a product family |
| b. Product family | 2. Group of items within a product line that share one of several possible forms of the product |
| c. Product class | 3. Group of products within the product family recognised as having a certain functional coherence |
| d. Product line | 4. All the product classes that can satisfy a core need with reasonable effectiveness |
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Q487
Open questionUse of mail, telephone and other non-personal contact tools to communicate with or solicit a response from, specific customers and prospects is called
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Q488
Open questionAssertion (A): Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.
Reason (R): It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
Reason (R): It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
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Q489
Open questionWhich of the following are included in plastic money?
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Q490
Open questionThe factors that guide a marketer's decision in selecting a promotion mix which are
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Q491
Open questionThe systematic and objective search for analysis of information relevant to the identification of any problem in the field of marketing, is called
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Q492
Open questionWhich of the following aim to convince the consumers that they made a right choice by purchasing the offering?
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Q493
Open questionWhich of the following is incorrect about licensing?
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Q494
Open questionMohan Sawhney has proposed the concept of . . . . . . . . to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
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Q495
Open questionSearch Engine Marketing (SEM) seeks to promote website visibility in SERPs. What does 'R' stand for?
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Q496
Open questionGravestones are which type of the products?
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Q497
Open questionWhich of the following is incorrect about fads?
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Q498
Open questionWhich of the following statement is true ?
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Q499
Open questionWhich of the following statement is true?
1. Retail organisations such as Walmart, EasyDay, Big Bazaar have limited themselves to Tier I cities.
2. Hypermarkets and shopping malls have gained importance in the last few years.
3. Retailers are using whatsapp, social media, text messaging as a way to inform the customers about daily offers.
1. Retail organisations such as Walmart, EasyDay, Big Bazaar have limited themselves to Tier I cities.
2. Hypermarkets and shopping malls have gained importance in the last few years.
3. Retailers are using whatsapp, social media, text messaging as a way to inform the customers about daily offers.
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Q500
Open questionWhich of the following is not included in 4Cs of marketing?
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