Management · all questions

Marketing
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Q461

"A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?

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Q462

Which of the following is the last stage of the new product development?

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Q463

Match the items of List I with the items of List II and choose the correct answer:

List-I (Market Segmentation Method)	List-II (Sample Segment)
a. Demographic	1. Self-values
b. Psychographic	2. Convenience
c. Benefits	3. Gender
d. Behavioural	4. Lovalty

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Q464

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as . . . . . . . .

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Q465

The process of improving the visibility of a website or web-page in search engine via unpaid search results is known as which of the following?

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Q466

In which of the following, two companies to come together for a designated period of time, while retaining their individual identities?

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Q467

Which of the following statement is true?
1. Greenfield venturing is the establishment of a new wholly own subsidiary in a foreign country by constructing its facilities on an existing platform.
2. Joint venture is created for the purpose of a specific project or other business activity.
3. In strategic alliance, individual identities of the companies are retained.

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Q468

Each service is unique in itself and cannot be repeated even if it is from the same vendor and this is why the services are . . . . . . . .

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Q469

Match the following

List-I (Marketing Sub-plans)	List-II (Factors)
a. Base Line Research	1. Market Segmentation
b. Technical Plan	2. Branding
c. Organizational Plan	3. Distribution
d. Contingency Plan	4. Market Expansion

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Q470

Which one of the following types of retailers is 'D Mart'?

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Q471

The most significant advantage in the use of newspaper as an advertising medium is

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Q472

Which of the following is not an M of marketing?

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Q473

Customers buy from stores and firms that offer the highest . . . . . . . .

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Q474

Which of the following is not an element of a viral marketing strategy?

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Q475

Match the following:

List-I (Marketing Sub-plans)	List-II (Variables)
a. Baseline Research	1. Regulation
b. Technical Plan	2. Customer Service
c. Organisational Plan	3. Packaging
d. Contingency Plan	4. Risk Management

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Q476

Companies making the same product or class of products have . . . . . . . . competition.

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Q477

Which of the following is correct about product positioning?

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Q478

Which one of the following is a false statement?

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Q479

In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling?

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Q480

Howmany stages are there in Product Life Cycle (PLC)?

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