Which of the following is correctly matched?
List-I List-II
a. Style
1. It comes and goes
b. Fashion
2. Lasts for generations
c. Fad
3. Currently accepted or popular style in a given field
A. a-2, b-3, c-1
B. a-3, b-2, c-1
C. a-1, b-2, c-3
D. a-3, b-1, c-2
Select an option to see the answer and solution.
Which one of the following is not included in the distribution logistics?
A. Order processing
B. Inventory
C. Warehousing
D. Wholesaler
Select an option to see the answer and solution.
One brand can be used for the advertisement of the non-competing brand under which of the following?
A. Cross Promotions
B. Prizes
C. Patronage Awards
D. Free trials
Select an option to see the answer and solution.
Match the following.
List-I List-II
a. Sales promotion
1. Newspaper
b. Advertising
2. Warranties
c. Promotional pricing
3. Offset
d. Geographical pricing
4. Sample
A. a-4, b-1, c-2, d-3
B. a-4, b-1, c-3, d-2
C. a-4, b-2, c-1, d-3
D. a-4, b-3, c-1, d-2
Select an option to see the answer and solution.
The undernoted items are categorised into which one of the following international product decisions for global business?
A. Product diversification
B. Product market segmentation
C. Product communication strategies
D. Market segmentation and product promotion
Select an option to see the answer and solution.
Which one of the following is not step of process of the marketing planning?
A. Analysis and Interpretation of marketing opportunities and problems
B. Establishing marketing objectives
C. Formulating marketing policies and strategies
D. Accepting and rejecting
Select an option to see the answer and solution.
Which of the following marketing management concepts is most likely to lead to marketing myopia?
A. customer-driven marketing
B. societal marketing
C. customer-driving marketing
D. production
Select an option to see the answer and solution.
Match the following:
List-I (Market) List-II (Nature)
a. Area
1. Geographical
b. Tea
2. Nature of goods
c. Articles of trade
3. Commodities
d. Exchange
4. Stock exchange
A. a-1, b-3, c-2, d-4
B. a-3, b-4, c-2, d-1
C. a-1, b-2, c-3, d-4
D. a-1, b-4, c-3, d-2
Select an option to see the answer and solution.
Match the following:
List-I (Types of Goods) List-II (Example)
a. Speciality Goods
1. Premium Cosmetics
b. Industrial Goods
2. Furniture
c. Shopping Goods
3. Capital Equipment
d. Agricultural Goods
4. Rice
A. a-1, b-3, c-2, d-4
B. a-3, b-4, c-2, d-1
C. a-1, b-2, c-3, d-4
D. a-4, b-3, c-2, d-1
Select an option to see the answer and solution.
The principal function of an electronic market is to facilitate the search for the
A. Required Product or Service
B. Required Marketing
C. Required Market
D. All of the above
Select an option to see the answer and solution.
Channels of distribution also known as
A. Trade Channel
B. Proper Channel
C. Path Channel
D. None of these
Select an option to see the answer and solution.
Which of the following is the selling of goods and services produced in one country to another?
A. Mergers and acquisition
B. Greenfield venturing
C. Exporting
D. Joint ventures
Select an option to see the answer and solution.
Which one of the step is not included under the step of marketing programming process?
A. Developing the marketing mix
B. Selection of market targets
C. Setting objectives
D. Market response
Select an option to see the answer and solution.
Which of the following falls under geographical pricing?
A. Both 1 and 3
B. Both 1 and 2
C. Both 2 and 3
D. All of the above
Select an option to see the answer and solution.
Which of the following are the merits of marketing planning?
A. 1, 2, 3, 4, 5, 6 and 8
B. 1, 2, 3, 4, 5, 6, 7 and 8
C. Only 3
D. 1, 2, 4, 5, 6 and 8
Select an option to see the answer and solution.
Statement I Direct marketing is a non-interactive marketing system.Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.
A. Both statements are correct
B. Both statements are incorrect
C. Only Statement I is correct
D. Only Statement II is correct
Select an option to see the answer and solution.
In . . . . . . . . more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
Select an option to see the answer and solution.
Match the following.
List-I (Stage of New Product Development) List-II (Features)
a. Generating New Product Ideas
1. From Customers
b. Idea Screening
2. Problem
c. Concept Testing
3. Subject
d. Test Marketing
4. Market Segmentation
A. a-1, b-3, c-2, d-4
B. a-3, b-2, c-1, d-4
C. a-1, b-2, c-3, d-4
D. a-4, b-3, c-2, d-1
Select an option to see the answer and solution.
Assertion (A): Marketing occupies an important position in the organisation.Reason (R): Marketing is the function of business concerned with creation of a consumer.
A. Assertion (A) and Reason (R) both are true
B. Assertion (A) is true but Reason (R) is not true
C. Assertion (A) is not true but Reason (R) is true
D. Assertion (A) and Reason (R) both are untrue
Select an option to see the answer and solution.
Which one of the following represents 'Penetrated market'?
A. The part of the qualified available market the company decides to pursue
B. The set of consumers who are buying the company's product
C. The set of consumers who have interest, income and access to a particular offer
D. The set of consumers with a sufficient level of interest in a market offer
Select an option to see the answer and solution.
