Rising promotion costs and shrinking profit margins are the result of . . . . . . . .
A. changing technology
B. globalization
C. deregulation
D. heightened competition
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Consider the following statements related to different stages of PLC and choose the correct answer:
a. Introduction
1. A period of slow sales growth and low profit
b. Introduction
2. A period of slow sales growth and non-existent profit
c. Growth
3. A period of rapid market acceptance and substantial profit improvement
d. Growth
4. A period of rapid market acceptance and slow profit improvement
e. Decline
5. Sates show a downward drift and profits stabilise
f. Decline
6. Sales show a downward drift and profits erode
A. 1, 3 and 6
B. 2, 3 and 6
C. 1, 4 and 6
D. 2, 4 and 5
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Statement (A): The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit.
Statement (B): Above statement refereed by Station.
Statement (C): Above statement is related with marketing concept.
Statement (D): Statement A has been defined under the book of fundamental of marketing.
A. Statement A, B, C and D are
B. Statement A, B, C and D are false
C. Statement B, C and D are true
D. Only Statement A is true
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Which of the following reflects the marketing concept philosophy?
A. "We build them so you can buy them."
B. "When it's profits versus customers' needs, profits will always win out."
C. "We're in the business of making and selling superior products."
D. "We don't have a marketing department,
we have a customer department."
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In which of the following production and distribution are clubber under ownership?
A. Administered VMS
B. Corporate VMS
C. Contractual VMS
D. Cooperative VMS
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Which is the basic form of Innovation?
A. Introduction of novel production process
B. Improvement and development of existing process
C. Improvement and development of existing firm
D. All of the above
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Match the following:
List-I (Thinkers)
List-II (Role)
a. Pyle
1. Marketing activities involved in the flow of goods and services, from production to consumption.
b. Tousley and Clark
2. Marketing consists of those effects which effect transfers in the ownership of goods and services and which provide for physical distribution.
c. Huegy and Mitchell
3. Marketing is the economic process by means by means of which goods and services are exchanged and their values determined in terms of money price.
d. Edward and
4. Marketing comprises both buying and selling activities.
A. a-1, b-2, c-3, d-4
B. a-4, b-2, c-1, d-3
C. a-3, b-4, c-1, d-2
D. a-2, b-1, c-3, d-4
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Marketing research does not normally
A. Gather environmental information
B. Provide a continuous source of information
C. Relate to all aspects of marketing operations
D. Describe the current situation
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Which is not a form of Internet Marketing?
A. On-line marketing
B. Internet advertising
C. e-Marketing
D. Product Mix and Branding
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In addition to attracting new customers and creating transactions, the goal of marketing is to . . . . . . . . customers and grow their business
A. encourage
B. educate
C. entertain
D. retain
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"The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?
A. Felton A.P.
B. Peter L.G.
C. Philip Kotler
D. Levitt T.
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The internet offers marketers a fast, versatile and inexpensive
A. Communication medium
B. Cost of production
C. Cost of construction
D. All of the above
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Which is the barriers to on-line Marketing?
A. Security
B. Infrastructural Barriers
C. Customers Resistance
D. All of the above
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As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and . . . . . . . .
A. competing solely in traditional market-places
B. purchasing more supplies abroad
C. taking a local view of their industry
D. downplaying concerns for social responsibility
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Which of the following statement is true?
A. The essence of marketing is a transaction of an exchange
B. Marketing-orientation is philosophy, which has to pervade the organisation structure
C. Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation
D. All of the above
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. . . . . . . . are bought frequently without much planning or shopping effort.
A. Unsought goods
B. Sought goods
C. Luxury goods
D. Convenience goods
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Which of the following is incorrect for internet marketing?
A. Digital consumer data and Electronic Consumer Relationship Management (ECRM) are grouped under internet marketing
B. It makes use of SEM and SEO
C. It makes use of tool such as local directory listing
D. Referral marketing is not a type of internet marketing
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Match the following:
List-I (Product on the Basis of Psychology)
List-II (Examples)
a. Prestige Products
1. Ownership on the Car
b. Maturity Products
2. Cold drink
c. Anxiety Products
3. Soap
d. Hedonic Products
4. Biscuit and Bread
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-1, d-2
C. a-1, b-2, c-4, d-3
D. a-2, b-1, c-3, d-4
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Which of the following combine supermarket, discounts and warehouse retailing?
A. Catalog showrooms
B. Department store
C. Supermarket
D. Hypermarkets
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Which of the following is incorrect about product concept?
A. Consumers prefer the products that are widely available and inexpensive
B. The focus is more on obtaining the product and not it features
C. Products produced in a great volume at a low unit cost are supported by the consumers
D. The focus is on the quality of product
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