Which would be classified as a stakeholder?
A. Communities
B. Banks
C. Suppliers
D. Communities Banks Suppliers
Select an option to see the answer and solution.
an organisation increases its sales through greater marketing efforts, and expands its workforce and production capacity to cope with the increase in demand for its product, it is following a growth strategy in which growth is achieved through:
A. Unrelated diversification
B. Acquisition
C. Merger
D. Direct expansion
Select an option to see the answer and solution.
According to the BCG matrixSBU comprising products in an attractive industry but representing little market share would be referred to as:
A. A cash cow
B. A star
C. A dog
D. A question mark
Select an option to see the answer and solution.
A company offers unique products that are widely valued by customers, it is likely to follow a:
A. Differentiation strategy
B. Combination strategy
C. Focus strategy
D. Cost-leadership strategy
Select an option to see the answer and solution.
the following are considered grand strategies, except for:
A. A retrenchment strategy
B. Strategic business units
C. A growth strategy
D. Related diversification
Select an option to see the answer and solution.
Analysing the ext environment and the organisations resources are part of the:
A. Functional level planning process
B. Determining the mission of the business
C. Financial planning process
D. Strategic planning process
Select an option to see the answer and solution.
Which of the following is not one of Porters five competitive forces?
A. Bargaining power of suppliers
B. Threats of new entrants and barriers to entry
C. Threats of technological advances
D. Threats of substitutes
Select an option to see the answer and solution.
Strategic business units
A. Are found in one-business organisations
B. Carry out strategies assigned by the CEO
C. Develop their own unique way of competing
D. Implement the marketing function's strategic planning and management decisions
Select an option to see the answer and solution.
Marketing current products with possible modifications and range increases is also known as what?
A. Retrenchment
B. Market penetration
C. Product development
D. Market development
Select an option to see the answer and solution.
Retrenchment is:
A. When a company experiences declining profits and makes cutbacks to improve efficiency
B. When a company adopts a new strategic position for a product or service
C. The sale of the complete business, either as a single going concern or piecemeal to different buyers or sometimes by auctioning the assets
D. ely to take place when an organization lacks a key success factor for a particular market
Select an option to see the answer and solution.
When does horizontal integration occur?
A. When a firm acquires or merges with a major competitor
B. When a firm acquires or merges with a an unrelated business
C. When a firm acquires or merges with a distributor
D. When a firm acquires or merges with a supplier firm
Select an option to see the answer and solution.
Divestment is what kind of strategy?
A. An asset-reduction strategy
B. A weakness-reduction strategy
C. A product-reduction strategy
D. A cost-reduction strategy
Select an option to see the answer and solution.
Sustained survival implies
A. that a turnaround is achieved but there is little further growth
B. that a turnaround is achieved and there is potential for further growth
C. that a turnaround is achieved and there is a clear opportunity to employ a new growth strategy
D. that a turnaround is achieved and it is appropriate to diversify soon
Select an option to see the answer and solution.
In which of the following scenarios is a joint venture likely to be more attractive than acquisition?
A. Horizontal integration
B. Vertical integration
C. New market entry
D. Larger resource pool
Select an option to see the answer and solution.
McDonalds is deciding whether to expand into manufacturing kitchen equipment in China. At what level is this decision likely to be made?
A. Business
B. Corporate
C. Functional
D. International
Select an option to see the answer and solution.
Corporate governance is concerned with:
A. Executive remuneration, disclosure of information, auditing and accounting procedures, and organizations' management structures
B. Elections to the board of directors
C. Relationships with national governments
D. Corporate-level strategy
Select an option to see the answer and solution.
The slowest way to grow a business is likely to be through:
A. A merger
B. outsourcing
C. Internal development
D. A strategic alliance
Select an option to see the answer and solution.
The value chain is subdivided into two main headings. These are primary activities and:
A. Peripheral activities
B. Support activities
C. Secondary activities
D. Outsourced activities
Select an option to see the answer and solution.
A joint venture can be defined as:
A. Two firms collaborate together on a specific project
B. One firm licenses its intellectual property to another firm
C. Two firms merge together
D. Two firms come together to form a third, legally separate firm
Select an option to see the answer and solution.
___________ are short-term milestones or benchmarks that organizations must achieve in order for longer term objectives are to be reached
A. Vision
B. Mission
C. Plans
D. Goals
Select an option to see the answer and solution.