Q161
Open questionIndentify the correct set of primary functions of advertising.
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Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
practice.
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Q162
Open questionArrange the following advertising agencies in correct chronological order.
1. Reynell and Son
2. MC Cann Erickson
3. Jem
4. Smart
1. Reynell and Son
2. MC Cann Erickson
3. Jem
4. Smart
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Q163
Open questionA television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
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Q164
Open questionWho are the targets of a tourist spot that is located at great heights?
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Q165
Open questionWhich of the following is the most popular print media available to advertiser?
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Q166
Open questionAdvertising profession needs intense knowledge of
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Q167
Open questionMedia buying is a process of
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Q168
Open questionWho amongst the following, is not a part of the distribution channel?
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Q169
Open questionWith the popularity of satellites, phone, ipod, etc usage of . . . . . . . . Becomes ineffective but in remote areas, it is considered as the fastest way to communicate with masses.
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Q170
Open question'Message research' is related to
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Q171
Open questionWhich of the following helps in increasing the sales of the product?
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Q172
Open questionHow is a brand name different from a brand mark?
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Q173
Open questionMagazines add credibility to the message because of the reputation in the eyes of
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Q174
Open question. . . . . . . . means 'to turn the mind towards'.
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Q175
Open questionIf a retailer tells a customer that his child would get a chocolate free of cost, if he buys 5 kg of rice, his activity of the retailer would fall under the gamut of
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Q176
Open questionThe messages for different publics of the same organizations have to be framed differently because
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Q177
Open questionWhich of the following is a non-advertising function of an advertising agency?
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Q178
Open questionIn the concept of magamarketing
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Q179
Open questionIn the parlance of the communication process
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Q180
Open questionAdvertising is not flexible as the message is once fixed, it can't be altered again and again according to the . . . . . . . .
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