Arrange the following in correct chronological order of process of research.
A. 1, 2, 3, 4
B. 4, 3, 2, 1
C. 2, 4, 1, 3
D. 3, 1, 4, 2
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The Press (Objectionable Materials) Act was passed in
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The features of the product have some advantages, which deliver some benefits to the customer. This concept is better known as the
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Rajeev Kapoor is a chef in a new downtown restaurant, He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in
A. public relations
B. personal selling
C. sales promotion
D. advertising
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Advertising creates employment, as it increases the volume of sales and . . . . . . . .
A. production
B. marketing
C. promotion
D. new products
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Match the following
List-I with
List-II
List-I (News paper) List-II (Journalists)
a. Sandhya
1. Aurobindo Ghose
b. Jugantar
2. B. B. Upadhayaya
c. Bande Matram
3. B. N. Dutt
A. a-2, b-1, c-3
B. a-3, b-1, c-2
C. a-2, b-3, c-1
D. a-1, b-3, c-2
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The IT industry is basically
A. product-based
B. service-based
C. attraction-based
D. none of these
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DAGMAR Model was created by
A. Elma Lewis
B. Russell Colley
C. G Marconi
D. None of these
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A positive personality can be developed by
A. reading books
B. attending conferences
C. reading good text, attending personality, development programmes and thinking about problems in a positive manner
D. watching others and judging how they handle their problems
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According to Maslow's theory of needs hierarchy
A. higher order needs would be satisified first
B. lower order needs would be satisfied first
C. there is no pattern of satisfaction of needs of an individual
D. needs and wants are one and the same thing
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During the post-purhase phase, the maximum effectiveness is that of
A. sales promotion
B. personal selling
C. advertising
D. publicity
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Right branding increases . . . . . . . . of the product, which should be more than that of the generic product.
A. consumer revolt
B. market share
C. profit
D. value
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Match the following criteria of media strategy development and implementation with their description.
List-I (Criteria) List-II (Description)
a. Media mix
1. Increased emphasis of exposure to a certain area where interest may thrive
b. Target market
2. To alter the level of exposure of media to the target market
c. Coverage consideration
3. Specific group of consumers identified to aim marketing and advertising campaigns towards them
d. Geographic coverage
4. Combination of communication and media channels to meet marketing objectives
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
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Which of these contain no illustrations or logos?
A. Television
B. Magazine
C. Classified advertisements
D. Cinema
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From which Latin word has the word 'advertising' originated?
A. Advertere
B. Advertire
C. Adverteze
D. Advirtage
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Advertising gives benefits to society of large people. At the same time, it adds to cost, undermines social values creating monopoly and encourage.
A. Sale of products
B. Sale of inferior products
C. Sale of old products
D. Sale of large products
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The primary objective of an agency client relationship is
A. successful advertising campaign
B. mutual understanding
C. market research
D. media planning
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Identify the correct components of print advertisement.
A. Headline, Signatureline, Standing details, Illustrations
B. Headline, Bodycopy, Motion picture, Subscriber
C. Motion picture, Subscriber, Bodycopy, Brand
D. Umbrella brand, Headline, Illustrations, Signature line
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Strategic media planning is a complex challenge because advertises must use their knowledge of
A. demographics
B. psychographies
C. behavioural characteristics
D. all of these
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Under the concept of operant conditioning
A. change is chiefly in the frequency of response
B. change is chiefly in the effectiveness of the stimulus
C. outcome is independent of what the learner does
D. both A and C
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