Advertising influences the mind of the consumers by creating desire and taste for
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Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
practice.
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. . . . . . . . refers to a brands' objective (functional) attributes in relation to other brands.
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How should a travel agency handle a fussy customer who is keen to go on an individual tour but is willing to pay the price of a GIT?
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Public Relations Communication should be based on
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. . . . . . . . is a planned managerial process designed to oversee and control various advertising activities.
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Identify the correct set of brand/symbol logo.
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How can a firm be more creative while marketing its products to prospective passengers?
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Arrange the following in correct chronological order.
1. Marketing research
2. Media planning and budgeting
3. Advertising campaigns
4. Relationship with clients
1. Marketing research
2. Media planning and budgeting
3. Advertising campaigns
4. Relationship with clients
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First of all which country made the paper?
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Who was the man who led the way to modem editorship
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. . . . . . . . includes all that is linked up in memory about the brand. It couldbe specific to attributes, features, benefits or looks of brand.
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Match the following.
| List-I | List-II |
| a. N W Ayer | 1. 21st century |
| b. Volney B Palmer | 2. 20th century |
| c. Internet | 3. 1842 |
| d. Edward Bernays | 4. 1869 |
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The Indian Press ordinance was passed in
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The definition of marketing includes all except one of the following
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. . . . . . . . is either the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
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Match of the following.
| List-I | List-II |
| a. Retail advertising | 1. Done across the country |
| b. Outdoor advertising | 2. Fortifies interest for general item or whole industry |
| c. Demand based advertising | 3. Billboard |
| d. National advertising | 4. Patronise a specific store |
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Match the following departments of an advertising agency with their functions
| List-I (Department) | List-II (Functions) |
| a. Contact Department | 1. Redressing the grievances of consumers |
| b. Media Department | 2. Building the bridge between advertising agency and client |
| c. Public Relations Department | 3. Providing welfare facilities to staff |
| d. Office Management Department | 4. Media scheduling |
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A wholesaler, in the parlance of tourism industry is the
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'Tabloid Journalism' is also called
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What is the idea of making the Maharaja an Arab or a Britisher in the advertisements of Air India?
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