Who are the most important audience of an organisation?
A. The stake holders
B. Social media
C. Employees of the organisation
D. Crisis communication team
Select an option to see the answer and solution.
Factors considered while setting the advertising budget include
A. product life cycle and market share
B. product type and advertising agency
C. market share and purchasing power
D. share price and company image
Select an option to see the answer and solution.
Which of the following is true for advantages of the public relations?
A. Credibility
B. Cost effectiveness
C. Wide reach
D. No direct control
Select an option to see the answer and solution.
Match the following statements with suitable category of practices.
List-I (Statements)
List-II (Category of Practices)
a. Avoid the phrase no comment because people think it means the organisation is trying to hide something.
1. Initial Crisis response best practices
b. Be prepared to use a unique website or part of your current website to address crisis concerns.
2. Crisis media training best practices
c. Be accurate by carefully checking all facts.
3. Attribution Theory based crisis communication best practices
d. The compensation theory is used whenever victims suffer serious harm.
4. Crisis communication channel preparation best practices
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Select an option to see the answer and solution.
What does experience demonstrate about organisational leadership in absence of adequate internal and external communications?
A. That every organisation is vulnerable to crisis
B. That image repair theory will apply
C. That discourse of renewal theory will take place
D. That operational response will break down
Select an option to see the answer and solution.
Which of the follwing is an example of mediated communication?
A. A newscaster delivers the weather report on the six o'clock news
B. Two friends gossip with one another
C. Students work on a class project together
D. A politician addresses a nominating convention
Select an option to see the answer and solution.
What is the most important question of post crisis analysis?
A. What was done right?
B. What was done wrong?
C. What did the organisation learn from this?
D. What could be done next time?
Select an option to see the answer and solution.
Facebook promoted LGBTQ Rights' is an example of what kind of importance of public relations?
A. Brand image building
B. Promoting brand values
C. Strengthening community relations
D. Itis opportunistic
Select an option to see the answer and solution.
Match the following intents for members of PRSA code provisions of conduct with relevant guide lines.
List-I (Internet)
List-II (Guide lines)
a. To earn trust and mutual respect with clients or employees.
1. Act in the best interests of the client or employer, even subordinating the member's personal interests.
b. To improve, adapt and expand professional practices.
2. Accurately define what public relations activities can accomplish.
c. To serve the public interest by providing the widest choice of practitioner, options.
3. Preserve intellectual property rights in the market place.
d. To maintain the integrity of relationships with media, government officials and the public.
4. Be honest and accurate in all communications.
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Select an option to see the answer and solution.
What is considered essential to keep the reputation of the organisation intact?
A. Evaluation of performance of the employees
B. Surprise audits
C. Feedbacks and reports of the employees
D. All of the above
Select an option to see the answer and solution.
Facts related to public relations are given below
1. Internal relations
2. Customer relations
3. Concept of public relations
4. Internal coordination
Which of the above given is/are types of public relations?
A. 1 and 2
B. 2 and 3
C. 1 and 4
D. Only 2
Select an option to see the answer and solution.
Who in general will lead a crisis communication team?
A. PR Manager
B. CEO
C. CA of the company
D. All the employees
Select an option to see the answer and solution.
Which of the following is the permanent records for business?
A. Business letters
B. Ledgers
C. Production reports
D. All of the bove
Select an option to see the answer and solution.
Managing Content of Corporate Websites' is the main task of
A. Company Spokesperson
B. Company Director
C. Company CA
D. Company CEO
Select an option to see the answer and solution.
The main tasks in the . . . . . . . . stage are the preparation of issue management plan and creation of communication response strategy
A. Precaution
B. Crisis coping
C. Planning prevention
D. Analysis
Select an option to see the answer and solution.
Why couldn't the students be alerted of the Virginia Tech Campus catastrophe well in time?
A. because their is no communication system
B. because telephone was the only source of communication available for them
C. because email was the sole means of alerting students initially
D. because all the websites had crashed on that day
Select an option to see the answer and solution.
To make our communication effective, we should follow . . . . . . . . C's.
A. seven
B. eight
C. six
D. five
Select an option to see the answer and solution.
Who established the Image Repair Theory (IRT) which is based on apologia studies?
A. Timothy Coombs
B. William Benoit
C. Andreas Schwarz
D. Cameron
Select an option to see the answer and solution.
On which theory did Timothy Coombs started working in 1995 and which is originated from Attribution theory?
A. Integrated Crisis Mapping (ICM)
B. Social Mediated Crisis Communication (SMCC)
C. Image Repair Theory (IRT)
D. Situational Crisis Communication Theory (SCCT)
Select an option to see the answer and solution.
Which model of crisis communication focuses on stake holders' emotional changes in times of crisis?
A. Image Repair Theory (IRT)
B. Situational Crisis Communication Theory (SCCT)
C. Integrated Crisis Mapping (ICM) Model
D. Social Mediated Crisis Communication (SMCC) Model
Select an option to see the answer and solution.