Which of these is a component of corporate communication?
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Mass Communication and Journalism · all questionsPublic Relations and Corporate Communication
Public Relations and Corporate Communication
practice.
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Supporting marketing efforts related to product launch, special campaigns, brand awareness, image and positioning is part of
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Which of the following is not correct for guidelines of effective corporate communication?
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What are PR professionals often labelled as?
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According to Coombs and Holladay, which type of crisis is one in which external agent causes damage to the organisation?
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What, according to the critics of globalisation, is central to globalisation?
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What are crisis communication specialists expected to learn to avert any crisis situation?
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A few guidelines for a member of PRSA are given below
1. Preserve the integrity of the process of communication.
2. Preserve intellectual property rights in the market place.
3. Avoid deceptive practices.
4. Disclose financial interest in a client's organisation.
Which of these guidelines is/are for PRSA code provisions of conduct i.e. Disclosure of information?
1. Preserve the integrity of the process of communication.
2. Preserve intellectual property rights in the market place.
3. Avoid deceptive practices.
4. Disclose financial interest in a client's organisation.
Which of these guidelines is/are for PRSA code provisions of conduct i.e. Disclosure of information?
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What has very important role to play in the corporate world?
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Match the following books with their authors:
| List-I (Books) | List-II (Authors) |
| a. Crystallising Public Opinion | 1. Sandra Oliver |
| b. The Power of Corporate Communication | 2. Edward L Bernays |
| c. Effective Public Relations | 3. Scott M Cutlip |
| d. Public Relations Strategy | 4. Paul A Argenti |
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How are management actions that put stake holders at risk and/or violate the law, termed as?
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What plays a critical role in the crisis response by helping to develop the messages that are sent to public?
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Which of the four PR models set out below (Grunig and Hunt) is used most by practitioners?
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What is not an essential trait of an efficient spokesperson?
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The closed systems approach is reflected in public . . . . . . . . relations.
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Whose grasp of the interaction between ethics, issues management and far reaching effects of corporate policy made him one of the most successful practitioner?
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What is the fastest means of notification sytem in today's world?
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People within a reference group who, because of their special skills, knowledge, presonality or other characteristics; exerts social influence on others are called as
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The short-term, instrumental use of PR has been labelled
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. . . . . . . . is the basis of public relations, advocated by the English philosopher, Jeremy Bentham.
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