What can have a negative effecton brand image?
Select an option to see the answer and solution.
Mass Communication and Journalism · all questionsPublic Relations and Corporate Communication
Public Relations and Corporate Communication
practice.
Practice every MCQ with options. Use Show answers when you want the correct option and solution.
164
Questions
4/9
Page
Pick an option on a question to see the right answer and solution.
Which of foIlowing is/are one/some golden rules of PR crisis management?
Select an option to see the answer and solution.
Who is termed as the so called Father of Public Relations?
Select an option to see the answer and solution.
What should be avoided while presenting information in front of the media?
Select an option to see the answer and solution.
Which communication is used for closer and internal communication?
Select an option to see the answer and solution.
'Managing Print Media' is the main task of
Select an option to see the answer and solution.
Which of the following is not true for threats related to crisis in an organisation?
Select an option to see the answer and solution.
Match the following key terms of functions of International Public Relations with their appropriate description.
| List-I (Key terms of functions of IPR) | List-II (Description) |
| a. Communications | 1. It requires impeccable writing skills, cross-cultural knowledge and strong sense of company's mission and desired perception. |
| b. Managing Media | 2. He/She has the ability to tailor strong universal messages and specially cater to an international market's needs at the same time. |
| c. Gather opinions | 3. It is necessary for the specialist to conduct surveys and interpret data regarding the company. |
| d. Events | 4. International public relations specialist has to set-up and co-ordinate company programs. |
Select an option to see the answer and solution.
. . . . . . . . is the first crisis communications step, one can't take in advance.
Select an option to see the answer and solution.
How can crisis management be defined?
Select an option to see the answer and solution.
What is considered to be the primary concern during a crisis?
Select an option to see the answer and solution.
What does 'crisis communication' refer to?
Select an option to see the answer and solution.
Match the following terms or statements of crisis communications with their phases.
| List-I (Terms or Statements) | List-II (Crisis phase) |
| a. Make sure information is kept confidential | 1. Pre-crisis phase |
| b. Reputation repair and Behavioural intentions | 2. Crisis response phase |
| c. Be quick, accurate and consistent | 3. Post crisis phase |
| d. Crisis management plan | 4. Crisis communication Process |
Select an option to see the answer and solution.
. . . . . . . . is absolutely essential pre-crisis requirement to be established to allow one to reach one's stake holders rapidly using multiple modalities.
Select an option to see the answer and solution.
. . . . . . . . is a theory assessed by Gregory Ulmer, Timothy Sellnon and Matthew Seeger as a framework that emphasises learning from the crisis and ethical communication.
Select an option to see the answer and solution.
Compared to other marketing communications tools, PR is the
Select an option to see the answer and solution.
Corporate communication functions include
Select an option to see the answer and solution.
Who remarked that communication works as a lubricant to increase the efficiency of management?
Select an option to see the answer and solution.
Match the following guidelines with appropriate PRSA code provisions of conduct.
| List-I (Guidelines) | List-II (PRSA code Provisions of Conduct) |
| a. Reveal the sponsors for causes and interests represented | 1. Conflicts of interest |
| b. Protect privileged, confidential or insider information gained from a client or organisation. | 2. Disclorure of information |
| c. Encourage clients and customers to determine if a conflict exists after notifying all affected parties. | 3. Enhancing the profession |
| d. Decline representation of clients and organisations that urge or require actions contrary to this code. | 4. Safeguarding confidence |
Select an option to see the answer and solution.
Who, in 1990, argued that there is no such thing as international public relations?
Select an option to see the answer and solution.