Where sellers combine several products in the same package is known as . . . . . . . .
A. Psychological Pricing
B. Captive Product Pricing
C. Product Bundle Pricing
D. Promotional Pricing
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Creating the capability of making purchases directly from a firm's website is known as
A. Electronic networking
B. Electronic transactions
C. Electronic data interchange
D. Electronic information transfer
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If the product passes through a longer channel of distribution, the marketer will have to give importance to:
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
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The pricing strategy which adjusts the basic price to accommodate differences in customers, products, and locations is called
A. Differentiated pricing
B. Promotional pricing
C. Geographical pricing
D. Price discounts and allowances
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Which concept of marketing is/are customer oriented?
A. Old concept of marketing
B. Modern concept of marketing
C. Entity concept of business
D. All of the above
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. . . . . . . . products are consumed during production and delivery of the product, but they do not become part of the final product.
A. Capital equipment
B. Consumable supplies
C. Component part
D. None of the above
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In a small market . . . . . . . . is better.
A. three level channel
B. two level channel
C. direct marketing
D. All of these
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Which of the following is not an effective action that a company can take to combat a competitor's price cut on a product?
A. Launch a low-price "fighter brand"
B. Improve quality and increase price
C. Raise perceived value
D. Improve quality and decrease price
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The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. This indicates what our business stands for'. This statement is about
A. Differentiation
B. Diversification
C. Unique selling proposition
D. Demonstration
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Customer cost will be considered as which of the following Ps of marketing mix?
A. Product
B. Price
C. Place
D. Promotion
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The concentration of all marketing efforts on one selected segment within the total market.
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
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A major portion of the rural population consists of . . . . . . . . income groups.
A. low
B. high
C. medium
D. All of these
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Advocacy advertising is also called:
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
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What is value-based pricing?
A. Companies base their prices on buyer's perceptions of value, not their own costs
B. Offering just the right combination of quality and good service at a fair price
C. Companies set prices to make a target profit and to get some value for their production and marketing efforts
D. Companies set prices to break-even on production and marketing costs
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Which of the following are included in the design and administration of systems to control the flow of materials, WIP and finished inventory to support business unit strategy?
A. Logistics management
B. Materials management
C. Bill of materials
D. None of the above
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Under which method, product is launched in a particular area of market?
A. Test method
B. Product test method
C. Market test method
D. Trend analysis
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Increasing profits will most likely occur at which stage of the PLC?
A. Introduction
B. Growth
C. Maturity
D. Decline
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Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
A. All customers will be delighted
B. Customer-perceived value will be increased
C. The company will need to follow up with a demarketing campaign
D. Not all customers will be satisfied
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Which of the following is not a function of distribution agency?
A. Transportation
B. Servicing
C. Inventorying
D. Manufacturing
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To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?
A. Premium item
B. On-sale item
C. Discounted item
D. Loss leader
Select an option to see the answer and solution.