Q141
Open questionIn which year was the Film Federation of India formed?
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Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
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Q142
Open questionAdvertisement through radio was very popular till the middle of last century because of . . . . . . . .
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Q143
Open questionThe phrase newspaper 'Goes to sleep' means
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Q144
Open questionWhich advertising agency department generates and keeps a record of the invoices that the company issues?
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Q145
Open questionWhich of the following is not an example of pop material?
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Q146
Open questionIf two different brands are distributed by one company. It is considered under
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Q147
Open questionWhich department of an advertising agency performs the functions of keeping constant contact with the media and the client?
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Q148
Open questionThe marketing mix includes which of the following factors?
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Q149
Open question. . . . . . . . defines what the brand thinks about the consumer, as per the consumer.
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Q150
Open questionArrange the following norms that an agency should follow for smooth agency-client relationship in correct chronological order.
1. The agency should make effort to obtain useful information in market.
2. The agency should not charge unreasonably high rates.
3. The agency should keep the client well informed.
4. The agency should always provide timely service to the clients.
1. The agency should make effort to obtain useful information in market.
2. The agency should not charge unreasonably high rates.
3. The agency should keep the client well informed.
4. The agency should always provide timely service to the clients.
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Q151
Open questionWhich of the following is not a part of marketing communication mix?
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Q152
Open questionPricing strategy which starts with ideal price and targets cost ensures that set price will be met is classified as
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Q153
Open questionThe second stage consisted of a series of "Relations" published in the form of
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Q154
Open questionDeriving out useful information and critically analysing this information' is function of
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Q155
Open questionCloseup, Doordarshan, Frooti, Babool, Fair and Lovely, Band Aid and Ujala are examples of . . . . . . . .
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Q156
Open questionIf firm is in shiping business an buys an IT firm, what is this kind of expansion called?
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Q157
Open questionArrange the following functions of the Accounting and Finance Department of an advertising agency in correct chronological order.
1. Keep a track of the monthly and yearly accounts
2. Manage salary accounts of the employees
3. Clear accounts before or within the due data
4. Sending out regular reminders for unclear payments.
1. Keep a track of the monthly and yearly accounts
2. Manage salary accounts of the employees
3. Clear accounts before or within the due data
4. Sending out regular reminders for unclear payments.
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Q158
Open questionTo maintain healthy agency-client relationship, the client in particular should keep in mind
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Q159
Open questionThe promotion 'P' of marketing is also known as . . . . . . . .
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Q160
Open questionWhen was the first International Film Festival held in India?
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