. . . . . . . . teaches one to be prepared, to be ready to respond in a way that optimises the response of all stake holders.
A. Spokesperson training
B. Identification of crisis communication team
C. Notification system
D. Crisis response
Select an option to see the answer and solution.
In public information model of public relations, importance is given to
A. impact
B. reception
C. truth
D. fair deal
Select an option to see the answer and solution.
What creates and maintains the brand and looks after the organisation's reputation?
A. Company management
B. The media
C. Public relations
D. Corporate communication
Select an option to see the answer and solution.
Who integrated the work of Benoit with others to create a master list that combined various writings into one list?
A. Coombs
B. William Benoit
C. Andreas Schwarz
D. Kelley
Select an option to see the answer and solution.
Effective public relations practitioners first
A. send as many press releases as possible to as many people
B. determine which media outlets best serve their purposes
C. ask editors to promise to use their press releases
D. find out which media have been most friendly to their client in the past
Select an option to see the answer and solution.
'Public relations' can be defined as
A. A collection of techniques for persuading people to buy products they don't need
B. A collection of techniques for persuading new organisations to give space or time to people or products that are not inherently newsworthy
C. Planned and continuous communication to provide information about an organisation, issue or product to the public
D. Planned and continuous communication to obscure the inadequacies of an organisation or product
Select an option to see the answer and solution.
To make the company better known for traits and attributes is a key role of
A. PR specialist
B. public prosecutor
C. the government employee
D. company director
Select an option to see the answer and solution.
What has the potential to greatly reduce the amount of damage the organisation receives as a result of the crisis?
A. Crisis communication
B. Public relations
C. Effective crisis management
D. Corporate communication
Select an option to see the answer and solution.
Managing Corporate Publications' is the main taks of
A. Company Director
B. Company Spokesperson
C. Company Secretary
D. Company CA
Select an option to see the answer and solution.
The principal feature of marketing communication is
A. surplus demand
B. product life
C. hidden prices
D. two-way communication
Select an option to see the answer and solution.
Andreas Schwarz suggested to apply Kelley's . . . . . . . . more consistently in crisis communication to better explain the emergence and perception of casual attributions in crisis situations.
A. Situational Crisis Communication Theory
B. Image Repair theory
C. Integrated Crisis Mapping Model
D. Co-variation Principle
Select an option to see the answer and solution.
Which process ensures a liaison between an organisation and outside bodies?
A. Public relations
B. Corporate communication
C. Media
D. Company management
Select an option to see the answer and solution.
Corporate public relations deals with
A. the whole organisation
B. goods and services
C. profits and payments
D. publicity and propaganda
Select an option to see the answer and solution.
A few intents of various provisions code of conduct under PRSA are given below.
1. To promote respect and fair competition among public relations professionals.
2. To aid informed decision making.
3. To build trust with the public by revealing all information for responsible decision making.
4. To serve the public interest by providing the widest choice of practitioner options.
Which of these intents is/are exhibited by PRSA code provisions of conduct i.e. Competition?
A. 1 and 2
B. 2 and 3
C. only 1
D. 1 and 4
Select an option to see the answer and solution.
The profession of public relations has evolved from
A. news supply
B. advertising
C. personal selling
D. press agentry
Select an option to see the answer and solution.
Designing a website prior to the crisis requires the crisis team to . . . . . . . . the types of crisis an organisation may face and the types of information needed for the website.
A. Anticipate
B. Pre-draft messages of
C. Respond quickly to
D. Repair
Select an option to see the answer and solution.
What allows one to catch a negative trend that if unchecked, may trigger a crisis?
A. Public Relations
B. Management
C. Competitors
D. Social Media
Select an option to see the answer and solution.
Which of the following is not true for staying ethical as a PR practitioner?
A. Be diplomatic
B. Be honest
C. Be competent
D. Respect confidentiality
Select an option to see the answer and solution.
How can other stake holders be monitored?
A. By training personnel who have front line contact with stake holders
B. Through social media
C. Through government
D. From crisis communication teams
Select an option to see the answer and solution.
Which of these is the first crisis communication step that can't be taken in advance?
A. Finalise and adapt key messages
B. Assess the crisis situation
C. Identify and know your stake holders
D. Establish notification and monitoring systems
Select an option to see the answer and solution.