Mass Communication and Journalism · all questions

Advertising and Marketing Communication
practice.

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Q121

The process of advertising management begins with . . . . . . . .

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Q122

Which of the following is/are objectives of 'Advertising Campaigns'?

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Q123

Taking feedback from clients and customers and working on it immediately' is the function of

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Q124

Arrange the different kinds of roles played by advertising agencies in correct chronological order.
1. Research on the company, products and reactions of the customers.
2. Market planning.
3. Production of creative materials.
4. Planning for the type of media to be used.

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Q125

. . . . . . . . plays a crucial role in the management of advertising.

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Q126

The first news agency of lndia was

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Q127

The societal marketing perspective is different from the marketing perspective in the sense that

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Q128

In India when was the first licence granting for transmitting a broadcast was given?

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Q129

Public Relations is described as a planned activity. This is because it involves

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Q130

Which theory is based on the need for local and community participation in media and news production?

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Q131

The image of brand is the . . . . . . . . with customer.

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Q132

According to David Ogiloy, firms should

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Q133

When a war is on, the FMCG firm suffers. How can it try to increase the number of its customers?

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Q134

Match the following tools of marketing mix with their description

List-I (Tools of Marketing Mix)	List-II (Description)
a. Product	1. Stands for various activities the company undertakes to communicate its products' merits.
b. Price	2. Stands for various activities, the company undertakes to make the product easily available and accessible.
c. Place	3. The amount of money the customers have to pay for the product.
d. Promotion	4. Stands for firms's tangible offer to the market including the product quality, design, variety and features.

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Q135

Match the following.

List-I	List-II
a. Kreitner and Kinicki (1995)	1. Distinctive clarifications between formal and informal channels
b. P. G. Clampitt and Downs (1993)	2. Message is central part of communication
c. Shelby (1998)	3. Demonstrate a close link between effective communication and productivity
d. Johnson et. al (1994)	4. Exchange of information between a sender and a receiver

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Q136

Pioneer advertising, consumer advertising and product advertising are

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Q137

Which of the following functions does an advertising agency perform?

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Q138

In the praline of the PLC, what is repid penetration?

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Q139

When was the Second Press Commission appointed?

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Q140

Match the following.

List-I	List-II
a. Advertisement	1. Managerial success
b. Modern advertising	2. AAFLN
c. Advertising agency	3. Thomas J Barratt
d. Effective communication	4. Communication of product information

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