Which of the following is NOT a part of marketing communication mix?
A. Telemarketing
B. Public relations
C. Sales promotion
D. Advertising
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A fundamental part of the distribution function is to get the product:
A. To the right place at the right time
B. Launched into new markets
C. To intermediaries
D. To market to avoid channel conflict
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Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
A. Material and parts
B. Consumer products
C. Industrial products
D. Capital items
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Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
A. Complex buying behavior
B. Dissonance-reducing buying behavior
C. Habitual buying behaviors
D. Variety-seeking buying behaviors
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Distribution of product to get it in the marks refers to which of the following activities?
A. Selling Activities
B. Advertising activities
C. Promotion Activities
D. Place or distribution activities
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How many stages are involved in the consumer buying / adoption process?
A. Six
B. Seven
C. Three
D. Five
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“Buy it now” refers to which one of the following options?
A. Personal selling
B. Advertising
C. Sales promotion
D. Publicity
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At least how many parties should be included in “Exchange”?
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The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A. Evaluation of Alternatives
B. Information search
C. Variety-seeking buying behavior
D. Post purchase behavior
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You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
A. Material and parts
B. Capital items
C. Supplies and services
D. None of the given options
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“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
A. Product
B. Price
C. Place
D. Promotion
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Good marketing is no accident, but a result of careful planning and ________.
A. Execution
B. Selling
C. Strategies
D. Research
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Marketing management is ________.
A. Managing the marketing process
B. Monitoring the profitability of the company’s products and services
C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
D. Developing marketing strategies to move the company forward
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Marketers often use the term ________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
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The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
A. Production
B. Selling
C. Marketing
D. Holistic marketing
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The buying process starts when the buyer recognizes a _________.
A. Product
B. An advertisement for the product
C. A salesperson from a previous visit
D. Problem or need
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If actual performance exceeds the expected performance of the product, then customer is _____________.
A. Satisfied
B. Dissatisfied
C. Delighted
D. Neutral
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Parents buy toys for their children act as __________ in the buying process.
A. Decider
B. Buyer
C. Maintainer
D. All of the above
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If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
A. Double-up marketing
B. Interactive marketing
C. Service marketing
D. Internal marketing
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A cluster of complementary goods and services across diverse set of industries is called as ____________.
A. Market place
B. Meta market
C. Market space
D. Resource Market
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