All of the following are the examples of unsought goods EXCEPT:
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Management · all questionsMarketing
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While considering the place for a product which of the following is important for customer.
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Market –oriented firms focus on:
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Price is the only element in the marketing mix that produces:
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Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
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Which of the following is NOT included in product decisions?
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Which of the following takes place at retailer’s end?
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Aggressive selling is a characteristic of which of the following concept of marketing?
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Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
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The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
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According to the text, a product is
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An example of a convenience consumer product is
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Which one of the following is NOT an industrial product?
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Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
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Large tools and machines used in a production process for a considerable length of time are classified as
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Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
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Products that are used directly in the production of a final product but are not easily identifiable are categorised as
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Industrial products are
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A company designs the product with little or no input from customers, the company is practicing which of the following concept?
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Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
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