The word 'Stringer' is used for
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Mass Communication and Journalism · all questionsAdvertising and Marketing Communication
Advertising and Marketing Communication
practice.
Practice every MCQ with options. Use Show answers when you want the correct option and solution.
285
Questions
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Which one of the following is a product rational motive?
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When was the first Radio Station Introduced?
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What influences the attitudes?
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Ethical concepts change with
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What does management of advertisement need to play its role and perform its functions successfully?
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The advertisement of newspaper has a very short life span of . . . . . . . .
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A firm is keen to promote its tourist resort that is located close to a sea beach. It should
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Major pricing strategies do not include
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Which of the following is not a function of advertising?
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Airline seats are a perishable product. That is bacause
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What is space marketing?
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Kotler has defined two more P's of marketing. These are
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When was the first talki feature film made?
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Which of these media needs a script for an advertisement?
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Match the functions of the advertising agency with their descriptions
| List-I (Functions) | List-II (Descriptions) |
| a. Creation of advertisment | 1. Making advertisement more appealing to attract buyers |
| b. Advertising campaign | 2. The process of managing publicity of a product |
| c. Sales promotion | 3. The process of expansion of sales of a product |
| d. Public relations | 4. Enhancing the goodwill between clients and other parties |
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Measuring brand's performance means
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Which of the following is not a basis for the demographic segment-action of a market?
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What is cognitive Dissonance?
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Q100
Open questionWhich of the following is an example of demand?
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